Begin · 1 day ago
Growth Marketing Manager, Paid Social (Contract)
Remote (United States)
Full-time, Contract
Remote
Mid Level
$50/hr - $65/hr
3+ years exp
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Responsibilities
Develop, execute, and optimize paid social media campaigns to meet performance goals such as ROAS, CPA, and CTR across multiple platforms.
Collaborate with the creative team to develop innovative, thumb-stopping ad concepts that align with campaign objectives. Provide actionable insights from campaign performance to continuously refine and optimize creative strategies.
Utilize advanced targeting techniques, including lookalike audiences, interest targeting, and retargeting strategies, to reach the right audience segments and maximize campaign effectiveness.
Work closely with the creative team to iterate on ad creatives based on performance data, ensuring ongoing improvement in engagement and conversion rates.
Develop briefs for user-generated content (UGC) campaigns in partnership with influencers, ensuring that UGC aligns with brand guidelines and resonates with target audiences.
Manage and allocate social media budgets efficiently to maximize ROI and align with overall marketing objectives.
Monitor, analyze, and report on campaign performance using tools such as Facebook Ads Manager and Google Analytics. Provide insights and recommendations to optimize performance.
Qualification
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Required
3+ years of experience in managing paid social media campaigns, preferably in a performance marketing or e-commerce environment.
Proven track record of driving significant ROI through paid social media efforts.
Expertise in Facebook Ads Manager and other social media advertising platforms.
Strong analytical skills with experience in data-driven decision-making.
Ability to work independently and manage multiple campaigns simultaneously.
Excellent communication and collaboration skills.
Familiarity with A/B testing methodologies and tools.
Creative mindset with a keen eye for detail and design.
Preferred
Experience with direct-to-consumer (DTC) brands with proven scale.
Proficiency in Google Analytics and other digital marketing tools.
Experience working with influencers and UGC to amplify paid social media campaigns.
Benefits
Competitive compensation as a contractor, with the potential for direct hire.
Smart, passionate, and engaged co-workers.
The chance to have a big impact, quickly.
The rare opportunity to make a dent in the universe by bringing high-quality at-home learning to kids globally.
Company
Begin
BEGiN is an education technology company that creates learning products to bring children quality education.
51-200 employees
Funding
Current Stage
Late StageTotal Funding
$207.29MKey Investors
Amanat HoldingsLIQUiDITY Group3one4 Capital
2023-01-13Series D· $94.53M
2021-05-20Convertible Note
2021-01-01Series Unknown
Leadership Team
Noelle Millholt
Co-Founder & Chief Revenue Officer
Stephanie Dua
Co-Founder and President
Recent News
Alumni Ventures
2024-02-05
SEC
2023-01-16
Company data provided by crunchbase
