Begin · 22 hours ago
Growth Marketing Manager, Paid Social (Contract)
United States
Contract
Remote
Mid, Senior Level
$45/hr - $65/hr
5+ years exp
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Hiring Manager
Jamie Pruett
Insider Connection @Begin
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Responsibilities
Develop, execute, and optimize paid social campaigns across Facebook, Instagram, TikTok, and other emerging platforms to meet ROAS, CPA, and CTR goals.
Collaborate with the creative team to produce innovative, thumb-stopping ad content based on campaign insights.
Brief and manage user-generated content (UGC) campaigns with influencers, ensuring alignment with brand guidelines.
Work closely with the site team to plan and orchestrate promotional campaigns, aligning paid media, site updates, and cross-channel messaging for cohesive execution.
Collaborate on homepage, landing page, and PDP updates to ensure a seamless user experience during key campaigns.
Partner with the team to communicate promotional priorities, manage timelines, and ensure on-time delivery.
Assist in developing and executing CRO initiatives to improve site performance, conversion rates, and user experience.
Manage A/B tests, analyze results, and provide actionable recommendations for site updates and creative optimizations.
Manage and grow the affiliate marketing channel, working with partners to optimize performance and ROI.
Identify new affiliate opportunities and collaborate on creative/content to support channel success.
Oversee the SEM agency relationship, ensuring budgets, KPIs, and campaign strategy align with broader growth goals.
Provide performance feedback, track results, and identify opportunities for scaling SEM campaigns.
Monitor and analyze performance across paid social, SEM, site updates, and affiliates.
Report on key performance metrics, providing insights and recommendations to optimize growth initiatives.
Qualification
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Required
5+ years of experience in growth marketing, with a focus on paid media, site optimization, and multi-channel campaigns.
Proven track record of managing paid social campaigns with strong ROI.
Experience working on affiliate programs and managing agency relationships (e.g., SEM).
Strong knowledge of CRO methodologies and A/B testing frameworks.
Ability to collaborate with cross-functional teams (site, creative, agencies).
Data-driven mindset with proficiency in tools like Google Analytics, Facebook Ads Manager, and Excel/Google Sheets.
Exceptional project management skills, with the ability to juggle multiple priorities and timelines.
Ability to work full time (40 hours / week)
Preferred
Experience with DTC brands in e-commerce.
Familiarity with tools such as Optimizely, Google Optimize, or similar A/B testing platforms.
Background managing UGC content campaigns and influencer partnerships.
Benefits
Competitive compensation as a contractor, with the potential for direct hire.
Smart, passionate, and engaged co-workers.
The chance to have a big impact, quickly.
The rare opportunity to make a dent in the universe by bringing high-quality at-home learning to kids globally.
Company
Begin
BEGiN is an education technology company that creates learning products to bring children quality education.
51-200 employees
Funding
Current Stage
Late StageTotal Funding
$207.29MKey Investors
Amanat HoldingsLIQUiDITY Group3one4 Capital
2023-01-13Series D· $94.53M
2021-05-20Convertible Note
2021-01-01Series Unknown
Leadership Team
Noelle Millholt
Co-Founder & Chief Revenue Officer
Stephanie Dua
Co-Founder and President
Recent News
Alumni Ventures
2024-02-05
SEC
2023-01-16
Company data provided by crunchbase
