188 applicants

Company

Labcorp · 16 hours ago

Growth Marketing Manager - Remote

United States

Full-time

Remote

Mid Level

$110K/yr - $135K/yr

4+ years exp

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Hiring Manager

Joanna Tyler, ECRE and Certified Diversity Recruiter

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Responsibilities

Lead marketing strategies: Collaborate with cross-functional teams, including customer marketing, customer success, creative and product to execute campaigns that achieve business objectives and deliver measurable results

Build strategy for email marketing to meet brand awareness, lead generation and revenue growth goals - including roadmap, calendar, prioritization, targeting, messaging and measurement.

Campaign Design and Optimization: Design and optimize multi-channel campaigns, including email, push, social media, landing pages, content, and events.

Drive inbound and outbound lead generation, integrating lead scoring and nurturing workflows.

Analytics & Reporting: Monitor funnel performance metrics, analyze data to identify trends and opportunities, and provide regular reports to various internal audiences.

In partnership with Head of Marketing, assist in shaping the martech stack inclusive of implementing new tools into the stack and streamlining operations and insights

A/B Testing & Optimization: Conduct A/B testing to improve funnel performance, experiment with different approaches, and implement best practices

Implement personalized outreach sequences and retargeting ads to engage high-priority accounts.

Develop and refine playbooks for account-based and lifecycle campaigns to support scalable growth efforts.

Monitor and analyze campaign performance metrics, reporting insights and recommendations to senior leadership.

Use data and best practices to build a strategy and framework to define and prioritize your efforts and adjacent marketing team efforts.

You’ll stay current with trends in claims data analysis, consumer behavior, and emerging technologies to continuously refine targeting strategies

Supports the team’s collaboration with the Enterprise Sales teams to create thoughtful marketing strategies that attract, motivate, and engage sales prospects

Supports development of integrated content, campaign, and event plans that market to buyers and delight the market - driving acquisition, nurture and re-engagement opportunities of key audiences to fuel revenue growth and client retention.

Supports event lead-gen strategy, identifying opportunities and providing compelling CTAs that drive both awareness and lead-gen

Partners closely with product marketing to connect key messages and buyer/member pain points with compelling campaign content and marketing channel strategies

Continuously identifies ways to innovate content creation & distribution, including new channels, formats or executions, content partnerships, and emerging market opportunities

Supports testing and measurement of campaigns to enable data-driven decisions to optimize spend and improve performance

Supports Account Based Marketing content & campaigns that drive engagement from key accounts nominated by sales

Supports technical aspects of marketing portions of the DemandBase ABM platform (marketing dashboards, reports, target keyword lists, advertising, audiences, etc.)

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B MarketingDigital MarketingEmail MarketingSalesforce.com (SFDC)DemandBaseEloquaAccount Based Marketing (ABM)Campaign DesignAnalytics & ReportingEvent ManagementProject ManagementA/B TestingConsumer BehaviorHealth EquityCampaign Performance MetricsContent CreationCross-Functional Collaboration

Required

Minimum 4 years of B2B and B2B2C healthcare marketing experience, preferably in digital healthcare

Experience in and ability to effectively leverage digital marketing technologies including SaleForce.com (SFDC), DemandBase and Eloqua

Project and event management and prioritization skills with mastery of the details; you’re able to manage multiple projects at any given time

Experience writing email copy that engages while adhering to Ovia’s brand voice and Labcorp’s brand standards

Skilled in following best practices within email marketing, webinars, events, and consumer privacy

Successful track record of developing effective integrated campaigns that exceed funnel goals

Effective cross-functional collaborator across time zones and business lines

Solid analytical skills and curiosity; you are eager to dig into the campaign results, interpret the data, draw conclusions, and share insights to inform what’s next

Familiarity with marketing & sales funnels, levers and customer journeys

Ability to prioritize and focus your efforts on the highest-impact opportunities

Passionate for health equity and digital healthcare