Blockdaemon · 3 days ago
Growth Marketing Manager - Staking
New York, NY
Full-time
Remote
Mid, Senior Level
5+ years exp
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Responsibilities
Develop and execute comprehensive marketing strategies to promote our protocol staking services, aligning with global business objectives.
Plan, launch, and optimize multi-channel marketing campaigns (including social media, content marketing, email marketing, and paid media) to drive user acquisition and retention.
Collaborate with internal teams and external partners to produce high-quality, engaging content that educates and informs our audience about the benefits and mechanics of crypto staking.
Conduct thorough market research and competitor analysis to identify trends, opportunities, and threats in the crypto market.
Foster and grow an active community of crypto enthusiasts and stakeholders through events, webinars, and online forums.
Utilize analytics tools to track and report on campaign performance, deriving actionable insights to continually refine and improve marketing strategies.
Work closely with product, engineering, and customer support teams to ensure marketing efforts are aligned with product developments and customer needs.
Act as a brand ambassador at industry events and conferences, promoting our staking solutions and enhancing our presence in the crypto community.
Qualification
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Required
Minimum of 5 years in digital marketing, with a focus on the fintech or cryptocurrency sectors.
Prior experience in promoting staking products.
Strong understanding of blockchain technology, crypto staking, decentralized finance (DeFi) ecosystems, and broader cryptocurrency ecosystem.
Proficiency in using analytics tools (e.g., Posthog, Google Analytics, Tableau) to interpret data and guide decision-making.
Demonstrated ability to craft compelling narratives and innovative marketing campaigns.
Excellent verbal and written communication skills, with the ability to articulate complex concepts to a diverse audience.
Ability to thrive in a fast-paced, rapidly changing environment and manage multiple projects simultaneously.
Preferred
Experience in a highly cross functional, data-driven role.
Attention to detail while being able to think and analyze holistically and at a high level.
Able to prioritize work, pivot as necessary and meet deadlines.
You enjoy entrepreneurial environments and want to help build something meaningful.
Understanding of marketing and customer retention management tools (e.g. Salesforce, Hubspot, Wordpress, Webflow).
Experience Google Ads, Adobe Creative Suite, Figma, direct marketing and customer segmentation, A/B testing software.
Company
Blockdaemon
Blockdaemon is a blockchain deployment facilitator that manages nodes and payment rails for blockchain networks.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$431.3MKey Investors
SoftBank Vision FundGreenspring Associatesboldstart ventures
2022-08-01Series Unknown· $33.07M
2022-05-27Secondary Market· Undisclosed
2022-04-14Series Unknown· Undisclosed
Leadership Team
Konstantin Richter
CEO & Founder
Cecily Mak
Chief Operating Officer
Recent News
Google Patent
2024-11-02
2024-05-13
2023-12-27
Company data provided by crunchbase
