Growth Marketing Manager - TestRail @ IDERA Software | Jobright.ai
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IDERA Software · 3 hours ago

Growth Marketing Manager - TestRail

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Responsibilities

Define and lead growth marketing strategies and the go-to-market vision for your brand, informed by market research and aligned with overarching business goals.
Drive demand generation across paid, organic, and owned channels, increasing lead quality and conversions.
Use analytics tools to monitor campaign performance, implementing A/B tests and growth experiments to refine tactics and discover new opportunities.
Work closely with product, sales, and customer success teams to ensure strategic alignment and maintain active coordination with shared service teams for efficient execution.
Establish and promote the brand as an industry thought leader, building recognition and resonance through consistent, high-quality messaging.
Manage the marketing budget efficiently, providing regular performance reports to track key growth metrics and inform agile decision-making.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B MarketingDemand GenerationDigital ChannelsContent StrategyHubSpotGoogle AnalyticsPaid Media ToolsSEO ToolsABM PlatformsData InterpretationA/B TestingMarketing AutomationCross-Functional Collaboration

Required

5+ years in B2B marketing, with a strong focus on demand generation, digital channels, and content strategy, including 3+ years in a management role.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Familiarity with HubSpot, Google Analytics, paid media tools (Google, Microsoft), paid social tools (LinkedIn), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation platforms.
Skilled in interpreting data, tracking KPIs, and making data-driven decisions to enhance campaign performance.
Excellent communicator and collaborator with experience managing cross-functional marketing initiatives.
Enthusiastic about A/B testing and running growth experiments to continually optimize and scale marketing initiatives.

Preferred

Master’s degree is a plus.
Experience with ABM platforms (e.g., 6sense) and ABM processes, best practices, and campaign management is a significant advantage.

Company

IDERA Software

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IDERA understands that IT doesn’t run on the network – it runs on the data and databases that power your business.

Funding

Current Stage
Growth Stage
Total Funding
unknown
2017-05-31Acquired· undefined

Leadership Team

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Christopher Brannan Smith
Chief Operating Officer
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Company data provided by crunchbase
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