Age of Learning · 14 hours ago
Growth Marketing Manager
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E-LearningEdTech
H1B Sponsor Likely
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Responsibilities
Manage and develop mid-to-long-term paid ad product marketing strategies focusing on untapped and emerging markets
Create plans to solidify and scale mobile acquisition and paid search efforts for existing products while adhering to strict performance goals
Design processes for launching new products in the mobile app space
Evaluate existing performance on multiple advertising channels and implement optimizations. This entails familiarity with large data sets of performance marketing KPIs
Research industry trends and follow educational news
Conduct frequent competitor analysis to make strategic recommendations for the marketing team
Troubleshoot complex technical and software issues as quickly and effectively as possible
Provide market research and insights on the target consumers and their behavior
Manage creative workflow and pipeline for managed channels along with the ability to discern creative performance and convey findings, results, and best practices to creative teams
Qualification
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Required
2+ years of experience in a Growth Marketing and/or User Acquisition role
Knowledge of the UA landscape and industry with a specific focus on performance campaigns
Understanding of marketing analytics and KPI triggers to manage and scale campaigns
Team player who asks questions and understands how each role is connected to the larger system. Ability to work well within the team and across departments
Comfortable in managing campaigns with large budgets
Experience in managing campaigns on: Meta, Apple Search Ads, Google, and Bing Search, as well as managing Mobile App and Web campaigns
Familiarity with acquisition management and optimization tools such as: Adjust, Appsflyer, Sensor Tower, Replai, etc
Meticulous and pays close attention to data. Finds anomalies and works to identify issues and solutions
Preferred
Experience developing games or working with free-to-play apps and/or subscription models
Experience working with data visualization tools and/or SQL
Benefits
90% of employee health and welfare benefits premiums & 65% of dependent benefits premiums
A 401(k) program with employer match
15 paid vacation days (increases to 20 days on your 3-year anniversary), 12 observed national paid holidays plus 9 sick days
Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions
Company
Age of Learning
Age of Learning provides a comprehensive and engaging online curriculum for pre-k, kindergarten, elementary, and middle school programs.
H1B Sponsorship
Age of Learning has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (6)
2022 (10)
2021 (22)
2020 (18)
Funding
Current Stage
Growth StageTotal Funding
$531.5MKey Investors
TPGTencentICONIQ Growth
2021-06-29Series C· $300M
2020-08-15Series B· $50M
2016-05-03Series A· $150M
Recent News
2024-05-23
Company data provided by crunchbase