AidKit · 4 hours ago

Growth Marketing Manager

Colorado, United States

Full-time

Remote

Mid Level

$130K/yr - $160K/yr

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Responsibilities

• Event and Conference Management: Run our conferences and events program, working hand in hand with the Partnerships team on strategy, logistics, and execution, while delivering ROI and qualified leads.

• Paid Marketing Strategy: Develop and implement our paid marketing approach from the ground up (this includes setting program goals and identifying benchmarks).

• Account-Based Marketing (ABM): Collaborate with Partnerships to create tailored plans for high-value accounts using a mix of email, LinkedIn, events, paid channels, custom content, landing pages, and more.

• Campaign Development: Ideate and run innovative marketing campaigns to drive product demos and meaningful engagement with prospective customers.

• Sales Enablement: Create resources that the Partnerships team genuinely finds valuable and wants to use.

Qualification

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Event ManagementPaid Marketing CampaignsHubSpotCampaign AnalysisMarketing Agency ManagementGovernment ExperienceNonprofit ExperienceStartup Experience

Required

Experience managing conferences and events, including strategy, logistics, and post-event follow-up.

Experience running paid marketing campaigns (e.g., LinkedIn Ads, Google Ads, sponsored content). This role requires evaluating channels and tools while building strategies from scratch, making prior hands-on execution essential.

Proficiency with HubSpot or similar CRM platforms for creating, sending, and tracking growth campaigns.

Ability to measure and analyze campaign success, even with limited data. We value pragmatic approaches to understanding impact and driving improvements.

Proven collaboration with Sales teams to deliver pipeline and revenue goals.

Experience defining and directing work for marketing agencies and freelancers.