Auri Nutrition ยท 1 day ago
Growth Marketing Manager
United States
Full-time
Remote
Mid Level
$85K/yr - $115K/yr
3+ years exp
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Responsibilities
Develop and execute comprehensive strategies to drive customer acquisition, retention, and revenue growth.
Identify and test new growth opportunities and marketing channels to expand reach and improve ROI.
Optimize paid media campaigns across Meta, TikTok, Snapchat, Google, and other platforms.
Provide creative input and collaborate with content and design teams to produce high-performing ads and campaigns.
Work closely with the email/SMS marketing team to align retention initiatives with acquisition goals.
Optimize flows, campaigns, and cross-channel experiences to improve LTV and reduce churn.
Own KPIs such as ROAS, CAC, LTV, and conversion rates, analyzing performance and implementing strategies to improve them.
Lead A/B testing initiatives across creative, copy, funnels, and landing pages to optimize results.
Work closely with media buyers, content strategists, and creative teams to ensure growth goals are aligned and executed effectively.
Identify performance bottlenecks and provide solutions to streamline processes.
Analyze and provide insights on creative performance, driving iterative improvements in hooks, messaging, and formats.
Stay up-to-date on trends in performance marketing and direct response strategies to test new ideas and approaches.
Qualification
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Required
3+ years of experience in growth or performance marketing for a DTC e-commerce business.
Proven expertise in scaling paid media campaigns with a focus on strong ROAS and CAC efficiency.
Deep understanding of direct response marketing, including creative strategy, funnels, and conversion optimization.
Strong analytical skills with experience using platforms like Meta Ads Manager, Google Analytics, and other performance tools.
Ability to lead A/B testing, optimize creatives, and drive actionable insights from data.
Exceptional communication and collaboration skills with cross-functional teams.
A proactive, problem-solving mindset with a hunger to drive growth and deliver results.
Preferred
U.S.-based preferred
Company
Auri Nutrition
Embrace Nature's Power At Auri Nutrition, we harness mushrooms' extraordinary power to support well-being.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
