EmazingGroup - INTO THE AM & iHeartRaves ยท 5 days ago
Growth Marketing Manager
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Consumer GoodsE-Commerce
Insider Connection @EmazingGroup - INTO THE AM & iHeartRaves
Responsibilities
Develop and implement a comprehensive growth strategy that drives revenue profitably across Meta, Instagram, Google, Tiktok, and Youtube
Oversee and optimize all aspects of acquisition ad spend (e.g., budgeting, testing, etc.)
Work closely with the content team to create winning content and deliver creative feedback based on data that propels paid media performance
Monitor reporting across all channels and ensure performance is on pace and trending to marketing goals
Build A/B testing plans and implement testing initiatives in key areas such as campaign structure, messaging, creative, audience, and placement
Identify and vet new and emerging tactics as they relate to growth marketing and inform the team
Conduct competitive and market research on an ongoing basis to evaluate consumer behavior
Manage tags and pixels, product feeds, and audiences as they pertain to each channel
Support the marketing department and cross-functional teams with any ad hoc projects as needed
Identify process improvements and implement ways to improve
Qualification
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Required
5+ years of experience in customer acquisition and growth marketing with a strong focus on Meta, Instagram, Google, Tiktok and Youtube
Proven track record of driving profitable revenue through growth initiatives
Experience leading and managing teams
Expertise in creating content from conception to analytic results that can help drive ad performance
Strong analytical skills and experience using data to inform decisions
Foundational understanding of attribution and MTA solutions
Proficiency in Excel & data analytics platforms
Proactive problem solver with the ability to troubleshoot and escalate issues effectively
Comfortable with ambiguity and takes the initiative to lead projects
Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
Proven success in working cross-functionally with all levels and effectively communicating/presenting
Experience in the D2C e-commerce industry
Ability to translate digital media and pop culture trends into brand-aligned content and strategy
Preferred
Influencer experience to acquire customers
Affiliate marketing
Apparel and fashion experience
Benefits
Medical, dental, and vision benefits
401(k) plan + Company Match
Paid time off & holiday pay
Food + coffee + snacks
Deep discounts on all products
Company parties and lunch