Lovepop · 1 day ago

Growth Marketing Manager

United States

Full-time

Remote

Mid Level

$120K/yr - $130K/yr

3+ years exp

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Hiring Manager

Sydney Cortez, PHR

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Responsibilities

Develop and execute on customer growth and retention strategy across paid search & paid social channels including, but not limited to: Google, Bing, Facebook, and Instagram

Collaborate cross-functionally with teams like creative, product, analytics, tech, and more to identify new testing opportunities that will drive measurable results (landing pages, product launches, promos, etc.)

Own channel-level performance forecasting and budget planning

Own channel-level creative experimentation in close partnership with the creative team to develop impactful concepts for testing and growth

Understand user motivations, insights, and bring that into channel and messaging strategy and tactics

Manage partnerships with ad platform representatives and vendors to empower our marketing efforts

Proactively monitor and analyze marketing performance, competitive landscape, and marketplace trends and report performance regularly to stakeholders

Provide actionable insights on creative performance and product performance to stakeholders

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance MarketingGoogle AdsMeta AdsCampaign OptimizationAudience SegmentationCreative ExperimentationProject ManagementCross-functional Collaboration

Required

3+ years of experience in performance marketing, specifically across acquisition channels (and ideally other digital and offline channels)

Expert in Google/Meta bidding, targeting and optimization, with hands-on experience running campaigns and running large-scale acquisition programs (experience with other channels like Pinterest, TikTok, etc. strongly preferred)

Proven track record in scaling growth through creative first approach

Strong analytical skills and ability to interpret data to make informed decisions

Excel in strategic prioritization and decision making; effectively balance long term business goals with short term needs

Excellent written and verbal communication skills

Excellent project management skills and cross functional collaboration