Pager · 4 hours ago

Growth Marketing Manager

Nashville Metro

Full-time

Remote

Mid Level

$75K/yr - $90K/yr

3+ years exp

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Responsibilities

Support the development of and implement/execute multi-channel demand generation strategies to drive qualified leads and revenue growth through channels like email marketing, digital advertising, webinars, social media, and ABM campaigns.

Support campaign planning and drive execution and optimization to generate and nurture leads across various stages of the sales funnel, working closely with the sales team for alignment.

Collaborate with Product Marketing, Sales, and Content teams to create compelling content and offers (e.g., ebooks, webinars, white papers) tailored to target personas and verticals.

Manage marketing automation platforms (e.g., Pardot) and CRM tools (e.g., Salesforce) to track lead generation, scoring, and nurturing processes, ensuring smooth handoffs to sales and SDRs.

Monitor key performance metrics such as lead volume, conversion rates, pipeline growth, and cost per lead, making data-driven decisions to optimize campaign performance.

Support both the development and execution of ABM campaigns, including personalized outreach to high-value target accounts, aligning marketing activities with sales goals.

Test and iterate on campaign messaging and tactics, leveraging A/B testing and other performance analyses to improve demand generation efforts continually.

Drive the generation of qualified leads that convert into opportunities and pipeline, supporting sales revenue goals.

Optimize demand generation processes and tools, ensuring efficient lead nurturing, scoring, and handover to sales.

Increase marketing-influenced pipeline by consistently executing high-impact campaigns that align with revenue objectives.

Ensure cross-functional collaboration with sales, product marketing, and content teams to create aligned demand generation strategies that resonate with target customers.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B growth marketingLead generation campaignsMarketing automation platformsHealthcare/digital health experienceContent developmentABM campaignsEmail marketingDigital advertisingSocial mediaWebinarsSalesforcePardotPersuasive storytellingMetrics orientation

Required

3 + years of experience in B2B growth marketing within healthcare/digital health

Proven quality and performance – hands-on success implementing lead-gen campaigns and developing valuable content, including ABM, long-form content, landing pages, sales sheets, sales decks, emails, video scripts, interactive content, etc.

Persuasive storyteller skilled at conceptualizing and outlining unique, compelling narratives that can convince someone to buy or learn more

Excellent writer & editor eager to roll up your sleeves to draft, edit, and proof for quality, clarity, consistency, and eloquence

Entrepreneurial attitude with ability to identify and explore creative solutions to new challenges; be resourceful and able to recruit and cultivate ideas from internal SMEs and customers

Proactive problem solver - be able to thrive in uncharted territory, be flexible and open to changing priorities, and be resourceful and collaborative

Ferocious attention to detail, with a demonstrated metrics orientation