TestRail · 3 hours ago
Growth Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years exp
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Responsibilities
Define and lead growth marketing strategies and the go-to-market vision for your brand, informed by market research and aligned with overarching business goals.
Drive demand generation across paid, organic, and owned channels, increasing lead quality and conversions.
Use analytics tools to monitor campaign performance, implementing A/B tests and growth experiments to refine tactics and discover new opportunities.
Work closely with product, sales, and customer success teams to ensure strategic alignment and maintain active coordination with shared service teams for efficient execution.
Establish and promote the brand as an industry thought leader, building recognition and resonance through consistent, high-quality messaging.
Manage the marketing budget efficiently, providing regular performance reports to track key growth metrics and inform agile decision-making.
Qualification
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Required
5+ years in B2B marketing, with a strong focus on demand generation, digital channels, and content strategy, including 3+ years in a management role.
Bachelor’s degree in Marketing, Business, Communications, or a related field; a Master’s degree is a plus.
Familiarity with HubSpot, Google Analytics, paid media tools (Google, Microsoft), paid social tools (LinkedIn), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation platforms.
Experience with ABM platforms (e.g., 6sense) and ABM processes, best practices, and campaign management is a significant advantage.
Skilled in interpreting data, tracking KPIs, and making data-driven decisions to enhance campaign performance.
Excellent communicator and collaborator with experience managing cross-functional marketing initiatives.
Enthusiastic about A/B testing and running growth experiments to continually optimize and scale marketing initiatives.
Company
TestRail
TestRail is the only platform that empowers QA teams to build, connect, and optimize all of their testing processes.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2016-06-28Acquired· undefined
Company data provided by crunchbase
