TextNow · 6 hours ago

Growth Marketing Manager

New York, NY

Full-time

Hybrid

Mid Level

3+ years exp

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MessagingMobile

Comp. & Benefits

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Responsibilities

Own media buying, testing, and optimization efforts across a set of paid channels

Responsible for accurate and timely execution of media campaigns

Produce and report on metrics and KPIs related to CPMs, CTRs, CPIs, LTV:CAC, etc.

Stay up to date on Social/SEM/PPC/paid UA industry trends and make recommendations that apply to TextNow

Own campaign analysis and testing across different sub functions of digital advertising (creative, audience, incrementality, landing page performance, spend, etc.) to optimize performance

Use digital analytics tools (Ad platforms, MMP, Tableau) as well as Excel to extract insights and make informed decisions for our paid campaigns

Responsible for accuracy of reporting on paid media campaigns, including aggregating and QA’ing data from multiple sources

Collaborate cross-functionally with internal counterparts in business analytics, brand marketing, data science, etc. and external counterparts at agencies and ad platforms.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

User AcquisitionMedia BuyingDigital Analytics ToolsMicrosoft ExcelA/B TestingMobile App Ecosystem

Required

3-5+ years experience with at least one acquisition channel and a desire to learn others

Excellent communication skills

Appetite for growth in the paid advertising vertical and a willingness to learn through active participation

Ability to transform complex facts, figures, and numbers into plain language that can be easily understood

Familiarity with the mobile app ecosystem: measurement challenges, app stores, MMPs, etc.

Strong attention to detail and organizational skills

Experience A/B testing: ideation, launching, analyzing, and reporting insights.

Capacity to work with technical systems and teams

Proficient in Microsoft Excel: You’re a master with data analysis, and have an exceptional ability to draw key insights from both quantitative and qualitative data

You have a “get things done” mentality; you can dissect complex problems, identify solutions, and drive these solutions to completion with a high degree of autonomy

You are creative and can see how the pieces of a complex problem fit together; you feel comfortable challenging assumptions when they are not well-based

You like to build - you enjoy the process of going from problem to solution regardless of the medium

You are passionate about deeply understanding our product and customers' needs to generate meaningful campaigns that reach our customers at the right time with the right message

You have a team-first mentality and communication skills that allow you to influence others at all levels and across all functions within the organization to rally behind shared business goals