UPSTACK · 3 days ago
Growth Marketing Manager
United States
Full-time
Remote
Mid Level
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Responsibilities
Leverage UPSTACK’s extensive library of thought leadership content, deep supplier relationships, and data-driven insights, to build exceptional customer experiences across multi-month sales cycles.
Develop and execute demand generation strategies to drive marketing qualified leads that convert to sales conversions at a high rate.
Utilize UPSTACK’s thought leadership content—including blogs, case studies, podcasts, and reports—to create impactful campaigns across digital channels, including paid search, display, social media, email, video and more.
Use A/B testing, audience segmentation, and conversion tracking to refine messaging and maximize ROI.
Collaborate with the VP of Marketing to refine and implement demand generation strategies that align with UPSTACK’s broader revenue goals, ensuring that tactical execution supports broader company objectives.
Prepare detailed performance reports on key metrics such as CPL, CPA, ROI, and CTR.
Leverage insights from UPSTACK’s customer purchasing data, search performance data, website data, and third-party customer intent data (e.g., TechTarget Priority Engine) to inform and optimize campaign strategies.
Partner with the Lifecycle Marketing Manager to integrate into the greater buyer marketing lifecycle, collaborating with the sales team to identify target accounts and implement account-based marketing (ABM) strategies, and draft nurturing campaigns to drive conversion for UPSTACK’s capabilities and services, leading to substantive sales conversations.
Ensure all campaigns and creative materials reflect and reinforce the UPSTACK brand identity, contributing to cohesive messaging that elevates brand awareness across industries.
Identify and segment market opportunities within the technology buyer market, inclusive of existing UPSTACK customers.
Use data insights to refine audience profiles and personalize campaigns to maximize target audience engagement and conversion.
Monitor and analyze campaign performance metrics, providing regular reports to stakeholders.
Utilize Salesforce, HubSpot, Act-On, and other tools to optimize channel mix and measure campaign effectiveness.
Continuously evaluate and recommend improvements to UPSTACK’s marketing technology stack, ensuring tools and platforms support campaign objectives and deliver efficiencies.
Manage and optimize the performance marketing budget, ensuring cost-effective allocation across campaigns to meet Marketing Qualified lead targets.
Qualification
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Required
Advanced digital advertising skills: Hands-on experience with Google Ads, LinkedIn Ads, Facebook Ads, and similar platforms.
Marketing automation expertise: Proficiency with platforms like Act-On, HubSpot, Marketo, or Pardot, as well as CRM tools like Salesforce.
Analytical and data visualization proficiency: Strong ability to interpret data using tools like Google Analytics, Excel, Power BI, or Tableau.
In-depth understanding of demand generation strategies: Expertise in planning and executing integrated marketing campaigns across digital channels.
Familiarity with IT channel ecosystems and B2B marketing: Insight into SaaS, technology solutions, and multi-service channel partner ecosystems.
Campaign optimization techniques: Experience with A/B testing, audience segmentation, and conversion optimization.
Effective communication skills: Proven ability to create data-driven reports and collaborate with cross-functional teams.
Education: Bachelor’s degree in marketing, Business, Communications, or a related field. Equivalent professional experience is also acceptable.
Certifications: Google Ads, LinkedIn Ads, HubSpot, or other relevant platforms.
History of operating successfully in a fast-paced, high-growth organization.
Exceptional core values – not only does the right thing but does the thing right.
Excellent written and verbal communication skills.
High attention to detail.
Curious, resilient self-starter with a “can-do” attitude.
Not only adapts to but embraces change.
Collaborative with a willingness to roll up one's sleeves and work on projects and tasks, even if they fall outside of stated job responsibilities.
Solutions-oriented problem-solver that is focused on execution.
Entrepreneurial by nature. Not afraid to challenge the status quo to find better ways to get the job done.
Data fluent; leverages empirical evidence to inform decisions and opinions.
Demonstrated ability to work across multiple time zones and cultures.
Company
UPSTACK
Upstack provides a team of cloud infrastructure advisors to architect customized solutions for businesses of all sizes.
Founded in 2017
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$186.8MKey Investors
Berkshire Partners
2021-11-02Debt Financing· $100M
2021-04-14Private Equity· $50M
2019-01-01Series Unknown· $35M
Leadership Team
Benjamin Smoot
Head of Product and COO
Recent News
GlobeNewswire News Room
2024-01-19
Company data provided by crunchbase
