200+ applicants
SimplePractice · 6 days ago
Growth Marketing Program Manager
Santa Monica, CA
Full-time
Remote
Mid, Senior Level
$105K/yr - $120K/yr
5+ years exp
Wonder how qualified you are to the job?
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Insider Connection @SimplePractice
Responsibilities
Develop and execute growth marketing strategies to acquire and engage prospects and customers.
Maximize the referral rate of SimplePractice’s existing customer base through effective management and optimization of our Customer Referral Program.
Partner with the Product Management teams to optimize in-product placement of referral program messaging to generate awareness and participation.
Collaborate with internal stakeholders to understand business goals, target audience personas, and product/service offerings to develop engaging content and digital experiences that drive qualified prospects through the customer acquisition funnel and beyond.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and uncover opportunity areas.
Develop tactical briefs and website user stories to translate high-level program strategies into actionable plans, user flows and requirements for efficient execution.
Manage growth experiments through the full journey of ideation, planning, content creation, launch, and iteration.
Qualification
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Required
5+ years of experience in growth marketing, digital marketing, customer marketing and/or product marketing, ideally in SaaS/Self-Serve, with a focus on digital channel optimization.
Experience developing, managing, and iterating programs, and the ability to measure their effectiveness on the acquisition funnel.
Ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
Proactive, collaborative, and results-driven work style.
Experience using marketing analytics tools (e.g., Google Analytics, Mixpanel, Tableau).
Experience using a project management platform (e.g., Asana, Pivotal, Monday, or Jira).
Preferred
Experience with a customer referral platform is a big plus (e.g. Extole).
Proficiency in data analysis tools and platforms (e.g., SQL) is a plus.
Benefits
Medical, dental, vision, life & disability insurance
401(k) plan with company match
Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
Mental health resources
Paid parental leave & Backup Care
Tuition reimbursement
Employee Resource Groups (ERGs)
Company
SimplePractice
Cloud-based Practice Management Software for Health Professionals.
201-500 employees
H1B Sponsorship
SimplePractice has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (4)
2022 (9)
2021 (3)
2020 (2)
Funding
Current Stage
Growth StageLeadership Team
Ralph Zimmermann
Co-Founder & CTO
Smita Wadhawan
Chief Marketing Officer
Recent News
MobiHealthNews
2024-05-21
2023-12-23
Company data provided by crunchbase
