164 applicants

Company

Original Job Post

Toptal · 2 days ago

Growth Marketing Strategist

United States

Full-time

Remote

Senior Level

$100K/yr - $135K/yr

5+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

CopywritingHuman Resources

Insider Connection @Toptal

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Identify, prioritize, and advance opportunities that drive the growth of lead acquisition and retention.

Provide input on creative briefs and projects in the context of customer journeys and user personas.

Ensure all content and creative assets support the business goals and are optimized for the target audience.

Provide strategic guidance for Growth Product and Performance Marketing.

Leverage data-driven decision-making to continuously test, measure, and optimize marketing campaigns.

Launch new experiments and initiatives and implement iterative improvements.

Monitor and report on key growth marketing metrics and KPIs.

Facilitate effective brainstorming sessions to generate new ideas for growth.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Growth hackingViral mechanicsCTR/CRO optimizations/B testingCreative testingSEO/SEMWorking with Creative DirectorsSales collateralSocial media postsCopy testingWriting engaging contentDriving user attentionAmplifying the messageMarketing measurementCustomer personasCreating growth strategiesTechnical backgroundProgramming languagesEnglish language proficiencyHandling deadlinesAnalytical thinkingCommunicationProblem-solvingAdaptabilitySQL Queries

Required

Bachelor’s degree is required.

At least 5 years of professional experience with growth hacking, viral mechanics, CTR/CRO optimizations, A/B testing, creative testing, and SEO/SEM.

Strong experience working with Creative Directors and a proven track record in creative testing including sales collateral, social media posts, and copy testing.

Expertise in writing engaging content/copy to drive user attention and amplify the message.

Ability to communicate clearly and constantly with teams via Slack and other collaboration tools, particularly when working on creative projects and social media amplification.

You must have a best-in-class, analytical and data-driven background.

Strong analytical thinking is required.

Experience translating analysis into action is required.

Expertise in marketing measurement and evaluation is a strong advantage.

You must be able to easily classify and understand customer personas in order to create effective growth strategies that resonate with that precise customer type.

Technical background is required, including a high-level understanding of the developers’ world, differences between programming languages, and top resources that developers use. Experience with programming is a strong advantage.

Outstanding written and verbal communication skills, as well as perfect grammar and command of the English language.

Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts.

You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.