Outside · 3 hours ago
Growth Optimization Specialist
United States
Full-time
Remote
Entry, Mid Level
$58K/yr - $73K/yr
2+ years exp
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Responsibilities
Assist with deploying email, push, and in-app messaging campaigns to engage both free and paid users.
Help set up basic reporting to track subscription sales performance.
Collaborate with product and marketing teams to execute feature release campaigns.
Begin learning to manage agency relationships for App Store Optimization (ASO).
Support the optimization of user onboarding, nurture, and retention campaigns, working on ways to improve user engagement and conversion.
Assist with A/B testing for landing pages and app messaging to drive improvements.
Help manage ongoing marketing campaigns by coordinating with cross-functional teams.
Start analyzing campaign performance data to suggest optimizations with guidance.
Take ownership of routine marketing tactics such as campaign deployments, reporting, and campaign coordination.
Work more independently on analyzing and optimizing campaigns for better user acquisition and retention.
Continue to support ASO efforts and work closely with external partners on keyword strategies.
Qualification
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Required
Bachelor's degree in Marketing, Business, or related field
2+ years of experience in digital marketing, lifecycle, or growth marketing roles
Basic understanding of digital marketing tools (e.g., Google Analytics, Facebook Ads Manager) and eagerness to learn more
Strong organizational skills and attention to detail
Analytical mindset with an interest in learning how to use data for decision-making
Excellent written and verbal communication skills
Familiarity with ASO, SEO/SEM, and marketing automation tools
A collaborative, proactive attitude with the ability to work in a team environment
Preferred
Experience with CRM systems like Hubspot and Cordial
Basic knowledge of HTML, CSS, and basic web development
Familiarity with user acquisition and retention metrics
Experience in a fast-paced, startup environment (internships are great too!)
Benefits
Health care
Vision
Dental
Retirement
Flexible Time Away
Sick leave
More
Company
Outside
Outside is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-02-22Acquired· by Outside
Leadership Team
Michael Roberts
Senior Executive Editor / Host of the Outside Podcast
Recent News
2024-02-10
Vermont Business Magazine
2023-12-01
2022-07-21
Company data provided by crunchbase
