Be an early applicantLess than 25 applicants

Company

Atlassian · 17 hours ago

GTM Technology & Platform Strategy Manager

Mountain View, CA

Full-time

Remote

Senior Level, Lead/Staff

$140K/yr - $186K/yr

10+ years exp

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CollaborationEnterprise Software

Comp. & Benefits

H1B Sponsor Likely

U.S. Citizen Only

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Responsibilities

Business Partnership: Gather business requirements and draft documentation outlining key needs and objectives. Collaborate with IT to translate these solutions into clearly articulated user stories, roadmap and implementation plans.

Analyze & Scale MarTech stack: Analyze marketing technology current uses and gaps. Leverage findings to drive developing necessary features and enhancements.

Single View of the Customer: Lead the Customer 360 approach, prioritizing delivery, accessibility and UX to stakeholders. Collaborate with tech teams to Implement dynamic personalization for omni-channel marketing.

Martech SME: Serve as the SME for marketing technology solutions and internal software tools. Ensure appropriate change management, user training, project roll out and ongoing support of technology solutions. Translate recommendations to senior leadership to gain agreement and influence long term digital strategies.

Lead Lifecycle and Management: Work with marketing teams and business partners to design integrated journeys that are responsive to customer behaviors. Assist in managing the lead lifecycle - implement and optimize centralized lead scoring, qualification and processes for hand-offs to sales.

Project Management: Work closely with cross-functional leaders to ensure project & timelines are aligned with GTM strategic goals and overall data & analytics strategy. Partner with internal IT teams to ensure adherence to product release schedules and the overall roadmap.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B demand generationB2C lifecycleMarketing technology stackMarketoSalesforce Marketing CloudSales CloudDemandbasePendoActionIQAdTechSQLREST APIsData Visualization toolsCDPBusiness requirement gatheringLead generation best practicesProject managementTableauLookerDomo

Required

10+ years of experience in B2B demand generation, B2C lifecycle, and corresponding marketing technology stack.

Experience in building and supporting the future technology vision for Atlassian’s Marketing Strategy in the areas of Demand Generation, Email & content Marketing, Ad & Events Tech, Analytics & Insights.

Work with a myriad of different technologies home grown or third party applications like Marketo, Salesforce Marketing Cloud, Sales Cloud, Demandbase, Pendo, ActionIQ and AdTech.

Proficiency in SQL, REST APIs, Data Visualization tools (Tableau, Looker, Domo etc) and CDP (customer data platform) are a BIG plus!

Highly collaborative partner and thinker.

Excellent communication (verbal and written), interpersonal skills, and an ability to effectively communicate with both business and technical teams.

Expertise in business requirement gathering, and leading design and process workflow sessions.

Strong project management and organization skills, with heavy attention to detail.

Comprehensive understanding of enterprise lead generation standard methodologies.

Benefits

Health coverage

Paid volunteer days

Wellness resources

Company

Atlassian

Glassdoor

4.0

Atlassian provides collaboration, development, and issue tracking software for teams.

Founded in 2002

Sydney, New South Wales, AUS

10001+ employees

https://www.atlassian.com

H1B Sponsorship

Atlassian has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (109)

2022 (276)

2021 (184)

2020 (164)