200+ applicants

Company

Original Job Post

Nestlé Health Science · 2 days ago

HCP Media Engagement Manager

Bridgewater, NJ

Full-time

Remote

Mid, Senior Level

$120K/yr - $150K/yr

5+ years exp

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H1B Sponsorship

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Responsibilities

Oversight of the paid digital media function focused on reaching Healthcare Professionals for Nestle Health Science Professional Health and Medical Nutrition Brands, including Compleat, Peptamen, & Alfamino

Develop and plan HCP annual digital paid media strategy, including investment levels, channel mix, partner recommendations, and other holistic aspects of an annual plan

Lead partnerships with specialized industry vendors and partners to identify strategies that maximize media value and impact within each brand’s budget

Understand each brand’s target audience, overall business goals and strategic marketing objectives

Optimize ongoing in-market activations to ensure efficiency in spend, audience reach, and in meeting objectives

Facilitate HCP Omnichannel strategy and execution to ensure consistency across online and offline touchpoints, such as conferences, educational webinars, emails, etc.

Partner with internal teams to brief and develop creative content that aligns to brand objectives and guideline

Establish relationships and manage campaign execution with external vendors, including ad trafficking, media placement, and optimizations

Coordinate digital media plans and campaigns across the Pro Health portfolio to gain efficiencies and avoid unintended overlap

Measures and reports performance of all digital marketing campaigns & assesses against goals (ROI and KPI's)

Thought Leadership: Maintain and share expert knowledge of key HCP engagement tactics and the latest industry and market trends, along with a POV on what/how we can leverage for our own brands

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MediaHealthcare Industry KnowledgeHealthcare Professional ExperienceProblem-SolvingInterpersonal Communication

Required

Bachelor's degree in Marketing, Communications, or similar

5+ years of direct experience working with paid digital media (planning and activation), ideally in the healthcare space with Healthcare Professional experience strongly preferred

Benefits

401k with company match

Healthcare coverage

Other benefits

Company

Nestlé Health Science

Nestlé Health Science is a company that uses nutrition to help people manage their health. It is a sub-organization of Nestlé.

Founded in 2011

Vevey, Vaud, CHE

10,001+ employees

http://www.nestlehealthscience.com

H1B Sponsorship

Nestlé Health Science has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (8)

2022 (28)

2021 (13)

2020 (37)