Thoughtful AI · 8 hours ago
Head of Account Based Marketing
United States
Full-time
Remote
Director/Executive
$180K/yr - $220K/yr
5+ years exp
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Responsibilities
Lead Account-Based Marketing Strategy: Develop and execute targeted ABM campaigns designed to engage and convert enterprise healthcare accounts, tailoring strategies to address specific personas and organizational needs.
Drive Data-Driven Decision Making: Leverage intent data, CRM insights, and analytics to optimize ABM programs, ensuring each initiative aligns with both customer needs and business goals.
Exemplify Impeccable Project Management: Manage end-to-end execution of ABM initiatives, ensuring seamless collaboration, timely delivery, and high-impact results.
Own Thoughtful AI’s ICP: Expand and curate the master ICP list. This includes continued enrichment, refinement, expansion, and segmentation. This list is what will power our outbound, content, and paid media strategies.
Act as a Trusted Marketing Partner: Serve as the strategic marketing advisor to the sales team, providing insights, messaging frameworks, and account-specific collateral that enable personalized and effective outreach.
Drive Content Personalization and Development: Collaborate with the content team to create engaging, account-specific assets such as case studies, whitepapers, and campaign landing pages tailored to the buyer’s journey.
Evaluate Campaign Performance: Monitor and analyze the performance of ABM initiatives, providing insights and recommendations to refine strategies and maximize ROI.
Champion Cross-Functional Collaboration: Work closely with internal teams, including sales, product marketing, and customer success, to ensure seamless alignment and execution of ABM campaigns across the organization.
Qualification
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Required
Bachelor’s Degree in Marketing, Communications, Business, or related field, or eight years of equivalent work experience.
5+ years of B2B marketing experience, with 2+ years specifically in ABM, preferably in the healthcare or technology sector.
Demonstrated success in designing and executing ABM programs for enterprise accounts that deliver measurable business outcomes.
Proficiency in ABM platforms (e.g., Demandbase, 6sense), CRM (e.g., HubSpot, Salesforce), and marketing automation tools (e.g., HubSpot, Marketo).
Exceptional written and verbal communication skills with a proven ability to craft compelling narratives.
Highly organized with a track record of managing multiple campaigns simultaneously.
Preferred
Experience working within the healthcare industry or other highly regulated environments.
Strong understanding of healthcare buyer personas and their unique challenges.
A creative problem-solver with a passion for innovation and experimentation in marketing.
Experience leading cross-functional teams to achieve shared goals.
Proven ability to influence and build consensus with senior internal and external stakeholders.
Benefits
Market-leading base salary and bonus
Employee stock options
Medical, dental, and vision insurance for you and your dependents
We expect you to unwind and disconnect for three weeks per year while still getting paid
Company
Thoughtful AI
AI-Powered Healthcare Automation
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$35.83MKey Investors
Drive Capital
2024-04-19Series A· $20M
2022-03-31Seed· $10M
2021-09-20Seed· $5M
Leadership Team
Alex Zekoff
Co-Founder, CEO
Dan Parsons
Co-Founder, COO/CPO
Recent News
Business Wire
2024-11-19
2024-11-01
Company data provided by crunchbase
