BlinkRx · 1 day ago

Head of B2B Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff

10+ years exp

Maximize your interview chances

E-CommerceHealth Care

Insider Connection @BlinkRx

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Define and Drive Product Positioning and Go-to-Market Strategy: Take ownership of product positioning strategy, leading initiatives to differentiate our solutions in the market, while establishing audience and channel strategies that align with BlinkRx’s vision. Lead ideation and execution of programs that resonate with target audiences and showcase our competitive edge.

Lead Content Strategy and Development: Direct high-impact content (e.g., white papers, case studies, blogs) that conveys our value to B2B audiences and establishes BlinkRx as an industry thought leader.

Drive Marketing Calendar and Campaign Execution: Set and manage a comprehensive marketing roadmap and campaign calendar to align with growth goals and key industry moments.

Design Strategic Growth Campaigns: Create and oversee multi-channel campaigns aimed at growing new partnerships, expanding product adoption, and supporting overall growth objectives.

Elevate Event Strategy: Oversee planning and execution of industry events, including conferences and webinars, to maximize brand exposure and audience engagement.

Lead Full-Funnel Demand Generation: Develop and implement strategies for lead generation, nurturing, and seamless handoff to sales, optimizing conversion rates and engagement.

Oversee Digital Presence: Ensure BlinkRx’s website and owned channels deliver a cohesive, high-quality experience that drives engagement and conversions.

Direct PR and Thought Leadership Initiatives: Build BlinkRx’s industry reputation with strategic PR, press releases, and thought leadership content to solidify our position as a healthcare tech leader.

Optimize Marketing Performance: Take full ownership of performance metrics, budget allocation, and tool selection, driving measurable results and ROI on all marketing efforts.

Collaborate Cross-functionally: Work closely with design, product, and digital teams to support an aligned, cohesive brand strategy across all channels.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B MarketingData-Driven CampaignsLead GenerationSaaS ExperiencePharma-Tech ExperienceContent StrategyDigital MarketingMarketing Performance OptimizationProject ManagementExecutive CommunicationCross-Functional Collaboration

Required

10+ Years in B2B Marketing: Proven experience in senior roles within SaaS or Pharma-Tech, with a history of collaborating with growth, sales, and executive teams.

Strategic and Analytical: Skilled at translating high-level strategy into actionable, measurable plans driven by data insights.

Executive-Level Communication: Exceptional at presenting initiatives, campaign insights, and results to senior leadership.

Project Management Expertise: Strong organizational skills for managing complex projects and cross-functional teams.

Bachelor’s Degree or Equivalent Experience in Business Administration, Marketing, or related fields.