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Company

Sonos, Inc. · 8 hours ago

Head of Brand Partnerships, Training & Events

New York, United States

Full-time

Remote

Senior Level

$154K/yr - $172K/yr

7+ years exp

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AudioConsumer Electronics

Comp. & Benefits

No H1B

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Responsibilities

Develop and execute a global strategy for brand partnerships that aligns with Sonos’ overall marketing objectives.

Identify and cultivate strategic partnerships that enhance brand visibility, drive revenue, and create meaningful connections with new and existing audiences.

Collaborate with creative, product, and regional marketing teams to ensure seamless integration of partnerships across all touchpoints.

Liaise with internal legal and procurement teams to negotiate contracts, ensuring that agreements are structured to extract the best interests for Sonos while maintaining strong, positive relationships with partners.

Network and meet with US-based headquarters of entertainment, music, and sports partners, primarily in the Los Angeles and New York areas, to establish and nurture key relationships that support Sonos’ brand objectives.

Manage relationships with key partners, including contract negotiation, performance tracking, and ongoing collaboration.

Oversee the development and implementation of comprehensive training programs for internal teams, retail partners, and external stakeholders.

Ensure that all training content aligns with Sonos’ brand values and product positioning, empowering teams to deliver a consistent and compelling brand message.

Implement and manage Learning Management Systems (LMS) to deliver, track, and assess the effectiveness of training programs globally.

Partner with regional teams to adapt training programs for local markets, considering cultural nuances and market-specific needs.

Lead the continuous improvement of training materials, leveraging feedback and data to enhance the effectiveness of training initiatives.

Design and execute a global events strategy that amplifies the Sonos brand, engages key audiences, and supports business objectives.

Lead the planning and execution of high-impact events, including product launches, brand activations, and partner summits, ensuring each event reflects Sonos’ commitment to quality and innovation.

Develop a strategic plan on how to monetize experiential activities, exploring opportunities to generate revenue through unique and engaging brand experiences.

Collaborate with regional marketing teams to support local event execution, ensuring alignment with global strategies and brand standards.

Manage event budgets, timelines, and resources to deliver exceptional experiences within allocated resources.

Develop and implement a strategic plan for brand partnerships that aligns with the company’s goals.

Identify potential partners and opportunities for collaboration to drive brand growth and innovation.

Lead a small, dynamic team of marketing professionals.

Establish and nurture strong relationships with existing and prospective partners.

Lead negotiations to establish favorable partnership agreements.

Oversee the implementation of partnership initiatives, ensuring timely and successful execution.

Use data-driven insights to assess the effectiveness of partnerships and optimize strategies.

Work closely with internal teams such as marketing, sales, product and finance to align on partnership activities with broader business strategies.

Identify new opportunities and innovative approaches for partnerships.

Oversee the budget for partnership activities, ensuring effective allocation of resources.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand partnershipsEvent managementTraining program developmentLearning Management Systems (LMS)Contract negotiationStrategic planningData-driven insightsConsumer electronics experiencePassion for musicPassion for technologyProject management

Required

7-10 years of experience in brand partnerships, event management, and training, with a proven track record of leading successful initiatives on a global scale. Training/education experience is a must.

Strong leadership skills with the ability to inspire and manage a diverse team across multiple regions.

Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.

Strategic thinker with a creative mindset, capable of translating brand objectives into impactful partnerships, training programs, and events.

Experience working closely with legal and procurement teams to negotiate contracts that align with the company’s best interests.

Proven ability to network and build relationships with entertainment, music, and sports partners, especially in key US markets such as Los Angeles and New York.

Expert understanding of US partnerships with a preexisting network of relevant brand relationships.

Experience with implementing and managing Learning Management Systems (LMS) for global training programs.

Ability to develop and implement strategic plans to monetize experiential activities.

Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.

Passion for music, design, and technology, with a deep understanding of the Sonos brand and its market positioning.

Willingness to travel domestically (US) as required.

Preferred

Experience with consumer electronics, consumer goods or technology products is a plus.

Benefits

Medical, Dental, and Vision Insurance

A 401(k) plan with company matching and immediate vesting

An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required

80 hours of sick time upon hire, refreshed annually

Up to 12 paid holidays per calendar year

12 weeks of paid Bonding Leave following the birth or adoption of a new child, plus up to an additional 12 weeks of Medical Leave for birthing parents under our Short Term Disability policy

Company-paid Disability, Life, and AD&D Insurance

Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance

Mental health benefits to support your holistic well-being

A generous employee discount program & Sonos Radio HD - on us!