Be an early applicantLess than 25 applicants

Company

ServiceNow · 5 hours ago

Head of C-Suite Marketing & Engagement

Santa Clara, CA

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$207K/yr - $373K/yr

12+ years exp

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Business Process Automation (BPA)Cloud Management

Growth Opportunities

H1B Sponsor Likely

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Responsibilities

Design and implement ultra-targeted marketing strategies for a carefully curated portfolio of 250 strategic CXO relationships across Fortune 500 accounts, with emphasis on personalized touchpoints and executive-specific value propositions

Lead a specialized team of marketing professionals focused on developing and executing bespoke executive engagement programs, including 1:1 content development and personalized thought leadership campaigns

Create compelling thought leadership content and experiences that resonate with specific C-suite personas (CEO, CIO, COO, CHRO), incorporating individual executives' published viewpoints, strategic initiatives, and business challenges

Orchestrate highly customized, multi-channel campaigns leveraging invitation-only digital experiences, exclusive executive events, and white-glove direct marketing approaches

Develop and maintain detailed executive personas and engagement preferences for target CXOs, ensuring all interactions are relevant and valuable to their specific business context

Drive sophisticated measurement and optimization of executive marketing programs, including detailed engagement tracking and influence mapping at the individual executive level

Collaborate with key technology partners on carefully selected joint executive marketing initiatives that align with target executives' strategic priorities

Develop sophisticated narrative frameworks that connect ServiceNow's value proposition to specific C-suite priorities, industry dynamics, and individual executive agendas

Shape and deliver executive-level communications that demonstrate deep understanding of each target executive's business challenges, strategic initiatives, and industry position

Create and maintain detailed executive engagement playbooks for each C-suite persona, incorporating industry-specific insights and individual executive preferences

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketingExecutive-level marketingEnterprise software marketingDigital transformationIT strategyBusiness technology trendsHigh-performing teamsMarketing technologiesAccount-based marketingSales partnershipStorytelling abilities

Required

12+ years of B2B marketing experience with at least 5 years focused on executive-level marketing

Proven track record leading CXO marketing programs at enterprise software companies

Strong understanding of enterprise digital transformation, IT strategy, and business technology trends

Experience managing and developing high-performing marketing teams

Exceptional communication and storytelling abilities

Deep knowledge of modern marketing technologies and measurement approaches

Outstanding executive presence and ability to engage credibly with C-suite leaders

Demonstrated ability to craft and articulate compelling strategic narratives

Experience with account-based marketing (ABM) programs

History of successful partnership with sales organizations

Benefits

Health plans

Flexible spending accounts

401(k) Plan with company match

ESPP

Matching donations

Flexible time away plan

Family leave programs

Company

ServiceNow

Glassdoor

4.4

ServiceNow is an AI platform that delivers IT operations, field service management, and app engine solutions.

Founded in 2004

Santa Clara, California, USA

10001+ employees

http://www.servicenow.com

H1B Sponsorship

ServiceNow has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (650)

2022 (816)

2021 (565)

2020 (420)