Axonius · 1 day ago

Head of Customer Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$150K/yr - $180K/yr

6+ years exp

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Comp. & Benefits

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Responsibilities

Own and execute customer marketing programs to drive customer retention, satisfaction, and advocacy.

Develop targeted marketing campaigns to nurture relationships, increase retention and expansion opportunities, drive customer loyalty, and create marketing partners.

Operationalize programs for driving customer advocacy at scale (including referrals, testimonials, references, case studies, and speaking engagements)

Define and benchmark against key performance metrics for customer marketing initiatives and strategies

Build a community of fanatic brand advocates

Build and lead a high-performing team of customer marketing professionals, providing guidance, mentorship, and support to foster individual growth and team success

Set clear goals and expectations, and establish processes and workflows to ensure efficient and effective execution of customer marketing initiatives

Foster a culture of collaboration, innovation, and continuous learning within the customer marketing team.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Customer MarketingCustomer SuccessData-Driven Decision MakingMarketing Strategy DevelopmentStrategic ThinkingTeam DevelopmentFast-Paced Environment Experience

Required

Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred; MBA or equivalent experience is a plus.

6+ years of experience in marketing, with a focus on customer marketing, customer advocacy, customer success.

Demonstrated success in developing and executing successful marketing strategies that drive customer engagement, marketing collaboration, and field support.

Strong leadership skills, with the ability to inspire, mentor, and motivate teams to achieve common goals.

Excellent communication and presentation skills, with the ability to effectively convey complex ideas and concepts across diverse audiences.

Strategic thinker with a data-driven approach to decision-making and problem-solving.

Self-starter who can help build a program and define the scope and goals strategic initiatives.

Experience working in a fast-paced, dynamic environment, with the ability to manage multiple priorities and meet tight deadlines.