Connecticut Innovations · 6 hours ago

Head of Demand Generation

United States

Full-time

Remote

Mid, Senior Level

$140K/yr - $180K/yr

3+ years exp

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BiotechnologyEnergy

Hiring Manager

Bo Bradstreet

Insider Connection @Connecticut Innovations

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Responsibilities

Develop the overall lead generation strategy

Run organic and paid campaigns designed to drive awareness and demand.

Collaborate with the team how to best reuse and distribute content

Help set up an initial reporting structure for funnel KPIs such as website visits, leads, and opportunities / free signups

Run virtual and in-person events

Monitor lead flow and conversion rates against targets and marketing investment

Rigorously measures the lead & customer acquisition cost for each marketing channel and adjust spending to maximize ROI

Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities

Create automated programs to nurture web traffic to become sales- ready leads

Measure campaign performance using analytics and feedback from the sales team

Maintain alignment with the sales team through timely and actionable communication and feedback sessions

Manage and maintain the teams’ pipeline of interested prospects.

Qualification

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B2B lead generationSEOEmail marketingContent marketingPPCWebinarsSocial mediaProject managementSales process familiarityData-driven approachLead nurturingMarketing automation