NoRedInk · 4 hours ago
Head of Demand Generation
United States
Full-time
Remote
Senior Level
$180K/yr - $220K/yr
7+ years exp
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Responsibilities
Lead Generation Strategy & Execution: Develop and execute comprehensive demand generation strategies focused on increasing awareness, generating leads, and growing the sales pipeline. Leverage ABM, complex sales cycle management, and multi-channel approaches to target the right prospects.
Campaign Management: Oversee the creation, execution, and optimization of marketing campaigns without being confined to specific channels. Collaborate with other teams (e.g., brand, partnerships, product marketing) to ensure seamless execution and the effective use of events and partnerships in campaign strategies.
Lead Nurturing: Implement strategies to engage and nurture leads throughout the buyer’s journey, incorporating automation tools and personalized outreach to improve conversion rates.
Analytics & Reporting: Partner with Marketing Ops to track, analyze, and report on key performance metrics (MQLs, pipeline growth, conversion rates, revenue impact). Provide clear, concise reports and insights to executive leadership and the board, highlighting trends, challenges, and opportunities for improvement.
Team Leadership: Manage and mentor a team of marketers, fostering a collaborative, high-performing culture. Provide professional development and coaching to ensure team success and alignment with organizational objectives.
Customer-Centric Approach: Lead customer-centric marketing efforts by crafting creative campaigns that capture the attention of K-12 executives and decision-makers in a crowded market. Understand what resonates with customers and design campaigns that solve their pain points.
Cross-Departmental Collaboration: Work in close collaboration with Sales and Marketing Ops to ensure demand generation efforts align with sales goals. Streamline processes around lead handoff, performance tracking, and funnel optimization.
Budget Management: Oversee and manage the demand generation budget, ensuring resources are allocated efficiently to maximize ROI.
Qualification
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Required
Bachelor’s degree in Marketing, Business, Education, or a related field.
7+ years of experience in demand generation or growth marketing, with at least 3 years in a leadership role, preferably in a SaaS company.
Expertise in marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred).
Strong analytical skills with the ability to translate data into actionable insights for marketing optimization and clear upward reporting.
Proven track record of driving lead generation and revenue growth within the K-12 or EdTech market, or a similar space.
Demonstrated experience with complex sales cycles, ABM strategies, and coordinating with partnerships and events.
Excellent project management skills with experience leading large-scale campaigns and initiatives.
Strong collaboration and communication skills, including experience presenting to executives and cross-functional teams.
Passionate about K-12 education and committed to our mission of empowering students and educators.
Ability to thrive in a fast-paced, fully remote work environment.
Benefits
Excellent health, vision, and dental benefits (U.S. Only)
Flexible PTO and paid parental leave
401(k) (U.S. Only)
LinkedIn Learning subscription with unlimited access to thousands of expert-led online courses
Team retreats and events to connect with fun, talented coworkers
Monthly co-working stipends
An initial home-office set-up stipend
Generous equity
Company
NoRedInk
NoRedInk is a web-based learning platform supporting students to improve their grammar and writing skills.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$58MKey Investors
Susquehanna Growth EquityTrue Ventures
2021-08-24Series B· $50M
2015-02-18Series A· $6M
2013-08-21Seed· $2M
Leadership Team
Jeff Scheur
Founder & Chief Executive Officer
Rebecca Sanchez
VP of Product
Recent News
2024-02-06
Company data provided by crunchbase
