Resilience Lab · 5 hours ago

Head of Demand Marketing

New York

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

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Health CareMental Health

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Responsibilities

Create and execute multi-channel demand generation strategies that are aligned to personas, audiences, and our revenue objectives to support pipeline and revenue goals;

Help construct and bring to life marketing programs, and successfully create and roll out highly targeted and broad demand generation programs that engage and advance interest across the lead, client and patient lifecycle.

Be able to understand the minds of our buyers to create authentic conversations that move them through the funnel and help speed up sales velocity;

Own objectives across the marketing funnel; inquire to SQL; track and optimize performance at each stage in the funnel; and create a predictable demand generation engine. And continually optimise online and offline programmes to ensure CAC is in line with ROI goals;

Partner with internal teams to increase external usage of the company educational programs;

Deliver top-notch content across different channels, driving organic engagement and improving conversion rates and retention.

Collaborate with a variety of stakeholders (C-level, B2B, Clinical Operations, and product);

Always strengthening best practices while evaluating the latest marketing strategies and marketing technologies, experimenting and optimising different tactics, and consistently meeting or exceeding sales pipeline and revenue goals;

Analyse marketing programme outcomes in detail, drawing insights and presenting results clearly to inform decision-making.

Understand lead scoring and revenue lifecycle, including MQLs and SQLs;

Be responsible for the budget and report on ROI.

Qualification

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Demand marketing leadershipMarketing technologySalesforceConversion rate optimizationGoogle AnalyticsGoogle Tag ManagerSEO/SEMLead nurturingData analysis

Required

Experience in a demand marketing leadership role, preferably in the health-technology space or a complex technical market

Excellent understanding of how to analyze and optimise conversion rates across the sales and marketing funnel

Extensive skills in marketing technology and automation systems such as Salesforce, Google Analytics, and Google Tag Manager

Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programmes

Data acquisition and management knowledge to support lead nurturing and outbound programmes

Highly quantitative with a very strong understanding of data

A desire to work both at a strategic level and tactically on projects and campaigns

Excellent decision-making skills in regards to allocating marketing spend

Experience in an early-stage and growing startup

Self-motivated and results-driven

Bachelor's degree or commensurate experience