Advocate · 4 days ago

Head of Growth (B2C SaaS)

New York City

Full-time

Remote

Senior Level

7+ years exp

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B2CInformation Technology

Growth Opportunities

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Responsibilities

Shape and execute comprehensive go-to-market plans for new features, subscription offerings, and user segments to drive substantial growth. Collaborate cross-functionally to ensure seamless product launches and updates that resonate with our target audiences.

Drive strategic user acquisition initiatives and craft compelling user journeys that boost engagement and retention. Lead experiments and leverage innovative growth tactics to fuel rapid, scalable user adoption.

Oversee paid media strategy, optimizing performance across Google Ads, Facebook, LinkedIn, and other channels to maximize ROI. Implement and refine retargeting and lookalike campaigns to improve funnel performance.

Set and pursue ambitious SEO goals, positioning Advocate as a leading authority in benefits access. Direct content creation efforts, including blog posts, guides, and videos, to attract and retain audiences.

Implement highly personalized and segmented campaigns using tools like Braze or Front to enhance user communication. Continuously test, refine, and optimize workflows for greater impact and engagement.

Spearhead the development of interactive tools (e.g., benefits calculators) that engage users and drive conversions. Integrate data collection features to enhance follow-up marketing capabilities.

Design and launch impactful referral programs that foster trust and incentivize user expansion. Engage authentically in forums and communities related to federal benefits to increase brand presence.

Monitor and analyze KPIs to refine strategies and ensure initiatives are data-driven. Deliver performance reports with insights and strategic recommendations to senior leadership.

Build, mentor, and lead a high-performing growth team, fostering a culture of creativity, collaboration, and excellence.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2C SaaSGrowth marketingUser acquisitionSEOContent marketingOnline advertisingMarketing automation toolsGoogle AnalyticsSalesforceA/B testingProject managementLeadership abilities