Action for the Climate Emergency · 7 hours ago

Head of Growth and Data

United States

Full-time

Remote

Director/Executive

$150K/yr - $190K/yr

10+ years exp

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Responsibilities

Establish and evolve a visionary strategy to broaden, diversify, and enhance ACE's core audiences and their participation both in the U.S. and internationally

Identify and utilize innovative channels and methods to optimize outreach and engagement effectiveness across all initiatives

Research and refine key strategies using a data-driven, iterative approach to maximize results

Continuously develop innovative methods to effectively use the marketing resources at ACE, focusing on building support for clean energy among rural, non-progressive demographics, youth, and through cutting-edge digital strategies

Proactively monitor trends in both the external and internal environments, planning strategically to swiftly and effectively adapt and advance the transition to clean energy

Assist core team members in enhancing ACE's brand visibility through a combination of organic, earned, and paid media tactics

Develop and implement innovative strategies to engage unconventional audiences, conveying the critical need for immediate climate action and proactively countering misinformation

Forge a forward-looking plan to elevate our digital marketing initiatives to unprecedented levels across new platforms starting in 2025, with an annual budget exceeding $7 million

Manage the development, experimentation, and fine-tuning of digital marketing campaigns to achieve specified objectives and performance benchmarks

Design, architect and maintain the team's digital marketing tools, data system and platforms. When making decisions, consider upstream and downstream impacts to all systems

Provide leadership and manage a fast startup digital marketing team that includes teams for: Influencer marketing, Performance marketing, Data Systems, Web and UX

Join the Executive Leadership Team at ACE to collaboratively define the organization’s strategic direction alongside the Executive Director and Board of Directors

Manage all aspects of the marketing, digital tools and technology, and communications budgets and spending

Frequently engage with ACE’s funders, major donors, board members, and other key stakeholders to foster the organization's growth and enhance funding opportunities

Ensure cross-departmental application of marketing tools to help grow our persuasion power and list growth, convert our Youth Action Network into socio-political power to speed up the energy transition at scale

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingSocial Media CampaignsMeta Ads ManagerInfluencer MarketingData AnalysisExcel/Google SheetsSQLGoogle Tag ManagerFacebook PixelProgrammatic AdvertisingOut-of-Home AdvertisingEvent Tracking ToolsClimate Change Knowledge

Required

At least 10 years of experience in digital marketing or digital organizing, with a proven track record of managing both organic and paid social media campaigns

Expertise in developing, overseeing, and assessing advertising campaigns using Meta Ads Manager, TikTok, Google Ads, and programmatic and OOH (Out-of-Home) advertising

Strong expertise in influencer marketing and marketing across cultures

Strong analytical abilities, capable of setting priorities, completing tasks independently, and adhering to deadlines

Advanced data analysis skills, including expert-level proficiency in Excel/Google Sheets, familiarity with SQL, and an openness to emerging technology trends

Proficiency with Google Tag Manager, Facebook Pixel, and various event tracking tools to optimize marketing efforts

Independent and motivated self-starter with exceptional organizational skills and a creative approach to problem-solving

Deep understanding of issues important to youth, such as climate change and climate justice, coupled with a commitment to engaging and empowering young people to take action