LookOurWay · 3 hours ago
Head of Growth & Digital Marketing
United States
Full-time
Remote
Director/Executive
$143K/yr - $167K/yr
5+ years exp
Maximize your interview chancesAdvertisingConsumer Goods
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Responsibilities
Develop Growth Strategy by defining the strategic direction across paid and organic channels, creative, and website design.
Scale paid channels by driving sustained acquisition and evaluating alternative opportunities to drive new growth.
Develop strategy to increase free design request (FDR) submissions and conversions. Improve FDR customer experience through improving email, copy, and overall UI/UX experience.
Buildout and manage the LookOurWay marketing calendar and content development, holding the team and external partners accountable.
Leverage website analytics to optimize LookOurWay.com to enhance and maximize conversion and upsell opportunities.
Manage marketing team and designers to execute the growth strategy. Foster a culture that combines creative and critical thinking with a focused and problem-solving approach.
Use data to analyze performance data and identify new opportunities, reprioritize strategies, and develop appropriate responses.
Clearly communicate strategic direction, prioritization, and performance to the leadership team and external partners.
Ensure all marketing materials consistently reflect the brand’s voice and values, and refine the company’s brand identity to resonate with target audiences.
Stay at the forefront of emerging trends and new ideas in marketing. Identify and test new opportunities to engage our customers, and lead a culture of innovation and experimentation amongst our team.
Identify and experiment with new software or services that can accelerate acquisition and retention efforts.
Qualification
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Required
Minimum of 5 years experience building and growing a marketing function.
Directed and inspired a team for at least 2 years.
Designed and built marketing programs and campaigns with measured and documented success.
Decisive and analytical with skill for making informed decisions based on a balance of creativity and data.
Autonomous, self-starter able to navigate an ever-changing competitive landscape.
Creative thinker who can take initiative and is capable of building, launching and managing projects and programs that drive results.
Led digital marketing for a 15+ million dollar e-commerce brand.
Ability to read website and marketing analytics and use them to advantage.
Expertly navigate ad serving tools and wrote the book on PPC best practices.
Company
LookOurWay
LookOurWay offers a complete range of customizable promotional advertising products for businesses, events and trade shows.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
