Storm2 · 22 hours ago

Head of Growth

United States

Full-time

Remote

Senior Level

5+ years exp

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Financial ServicesFinTech

Hiring Manager

Ryan B.

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Responsibilities

Market Analysis: Conduct comprehensive research to identify trends, customer needs, and the competitive landscape within the crypto payment industry.

Go-to-Market Strategy: Develop and execute effective strategies for new product launches and feature releases, ensuring alignment with sales, product development, and customer support teams.

Messaging and Positioning: Create compelling messaging for multiple products, emphasizing their unique value propositions in both crypto and fiat payment solutions.

Content Creation: Develop marketing materials, including blog posts, whitepapers, and social media content, to educate and engage prospects and customers.

Performance Metrics: Track and analyze key performance metrics to assess the effectiveness of marketing initiatives and optimize future campaigns.

Qualification

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B2B MarketingDemand GenerationGrowth MarketingGo-to-Market CampaignsCryptocurrencyBlockchain TechnologyPayment ProcessingMarketing Materials DevelopmentMarket Analysis