WEEM · 23 hours ago
Head of Growth
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Responsibilities
Own the revenue goal
Develop strategies to improve acquisition, conversion, engagement, and retention, supported by rigorous quantitative analysis.
Drive funnel optimization and lifecycle marketing (including email, sms, etc) after deeply understanding our users
Scale and deepen WEEM's presence on key social channels.
Build paid media strategies promoting WEEM’s brand and product, with a focus on driving measurable user acquisition
Proactively identify channel optimization and growth opportunities, surfacing dependencies and blockers to cross-functional stakeholders.
Collaborate with product and other partners to improve user flow and proactively identify content and user experiences that fuel subscription growth.
Partner with our customer success teams to drive overall customer satisfaction and increase retention.
Partner with out content operations team and deepen our relationships with our customer and leverage content for overall growth.
Partner with our product, media buying, creative teams to build and maintain scalable growth initiatives.
Qualification
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Required
Minimum of 5-7 years' experience in DTC subscription growth marketing, with a focus on content driven growth, product lead growth/SEO, driving marketing campaigns, and anything else that makes sense.
An entrepreneurial outlook; you're VERY comfortable in a 'startup' environment.
Owner mentality and quick to get your hands dirty so you can learn the intricacies of what works / what does not.
Deep exposure to performance marketing across FB, Amazon, Google, TikTok and other channels.
The ability to leverage data, manipulate data and extract insights. If you are scared of analytics, data, or reports, this is not for you.
Experience testing and scaling every type of growth & marketing channel, from paid marketing, email, social, etc. and channels from the ground up.
Hypothesis-guided skills that are used to prioritize a large number of ideas against a finite amount of resources.
Exceptional written and verbal communication skills.
The ability to quickly take a thought and turn it into execution very quickly.
Benefits
Work remote
Hard Working ethic
USA timezone
Lots of responsibilities with opportunities for advancement.
Company
WEEM
Funding
Current Stage
Early StageCompany data provided by crunchbase