Middesk · 2 days ago

Head of Growth Marketing

New York, NY

Full-time

Hybrid

Senior Level

8+ years exp

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Business DevelopmentEnterprise Resource Planning (ERP)

Growth Opportunities

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Responsibilities

Develop and execute comprehensive growth marketing strategies to grow pipeline and revenue within target account lists and priority segments.

Plan, execute, and optimize multi-channel marketing campaigns, including digital marketing, account-based marketing, content marketing, email marketing, social media, and SEO/SEM.

Test and launch continuous enhancements to the website that improve prospect engagement and conversion.

Develop a pipeline of creative growth experiments within the product and across marketing channels.

Collaborate with product, sales, and other key stakeholders to understand market dynamics, customer needs, and competitive landscape, informing marketing strategies and tactics.

Work closely with revenue operations to align sales and marketing goals and implement growth marketing strategy across the business.

Collaborate with the sales team on campaigns and strategies that increase conversion rates throughout the sales cycle.

Establish and maintain KPIs, metrics, and reporting mechanisms to measure campaign performance, identify areas for optimization, and drive informed decision-making.

Manage a growth marketing budget, allocating resources effectively and tracking ROI to ensure efficient use of marketing investments.

Build and manage a high-performing team, providing guidance, mentorship, and support to attract and retain team members.

Champion driving innovation and creativity across all marketing initiatives, leveraging storytelling and customer-centric approaches to differentiate products in the market.

Qualification

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Growth MarketingDigital MarketingB2B SaaSB2B MarketingMarketing StrategiesMarketing TacticsMarketing ToolsCRM SystemsMarketing AutomationGoogle AnalyticsHubSpotSalesforceFinancial Services IndustryProblem-Solving CommunicationLeadershipContinuous Learning

Required

8+ years of experience in growth marketing, digital marketing, or related roles, with a proven track record of driving measurable results in a B2B SaaS environment.

Deep understanding of B2B marketing principles, channels, and best practices, with a focus on customer acquisition, retention, and lifetime value optimization.

Excellent analytical abilities that you rely on to interpret data, draw actionable insights, and translate into actionable marketing strategies and tactics.

Excellent communication skills, with the ability to effectively collaborate with cross-functional teams, present ideas and recommendations to executive leadership, and inspire others to action.

Passion for continuous learning: regularly stay informed about the latest trends, tools, and best practices in marketing with a track record of consistently experimenting with new approaches.

Strong leadership skills with experience managing and developing high-performing marketing teams.

Proficiency in marketing analytics tools, CRM systems, and marketing automation platforms; experience with Google Analytics, HubSpot, and Salesforce.

Experience building and scaling growth engines within the financial services industry, and/or a growth mindset with strong curiosity and excitement for becoming an expert in a new industry.