64 applicants

Company

Skan AI · 13 hours ago

Head of Growth Marketing

Boston, MA

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

5+ years exp

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Artificial Intelligence (AI)

H1B Sponsor Likely

Hiring Manager

Arpit Mishra

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Responsibilities

Develop and implement strategic marketing initiatives, including demand generation and ABM/ABX campaigns, in collaboration with key stakeholders.

Build and manage multi-channel campaigns to drive demand, leveraging platforms for email, DSP, PPC, and social ads.

Engage key audiences to enhance brand awareness and lead generation.

Construct segmentation and audience lists for personal

Analyze marketing campaign performance and build KPI reports to guide iterative improvements.

Provide data-driven insights for campaign planning and optimization.

Collaborate with marketing teams to create and manage diverse content plans, including social posts, articles, videos, and gated content.

Manage content syndication programs to acquire new leads and maintain high-quality lead standards.

Plan and execute quarterly in-person ABM events and develop webinar strategies that align with pipeline development goals.

Coordinate with internal and external stakeholders to ensure successful event execution from start to finish.

Support sales and SDR teams with strategic prioritization of outbound efforts, account selection, and execution of outbound campaigns.

Create and manage a monthly sales sprint calendar in the CRM, aligning with demand generation programs to optimize sales efforts.

Work closely with product marketing, sales, SDRs, and digital marketing teams to ensure timely execution of campaigns and content dissemination.

Foster strong relationships with various teams to support lead nurturing, conversion, and overall customer journey.

Evangelize direct mail programs and other innovative strategies within sales and SDR teams.

Lead by example in building relationships across teams, including Sales, SDRs, Product Marketing, and Customer Marketing.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

ABMHubSpotDemand GenerationSaaS ExperienceStrategic PlanningEmail MarketingContent CreationData AnalysisProject ManagementEvent PlanningRelationship Building

Required

5+ years of experience in field marketing/demand generation/growth marketing / ABM with SaaS Software experience

Hubspot proficiency

Experience using account-based marketing platforms (Zoominfo MarketingOS, Rollworks, 6Sense, Demandbase, Terminus, etc)

Experienced marketer with a track record of contributing to pipeline growth and MQL/SQL conversion

Accountable and service-minded, with maturity and respect for colleagues

Demonstrable skills in strategic planning, project management, and execution

Excellent written and oral communication and presentation skills

Strong analytical skills with the ability to take analyzed data to drive strategic decisions

Preferred

BA/BS required with a marketing background

Industry experience in process mining, task mining, intelligent automation sectors

A track record of success in well-funded early-stage SaaS companies or Series B technology companies

Skilled at being able to build connections between overall business objectives and the day-to-day work items, translating information into actions.

Company

Skan AI

Skan's AI-powered Process Intelligence drives innovation, cost savings, customer experience, automation effectiveness, and productivity, leading to tangible and scalable transformation.

Founded in 2018

San Jose, California, USA

51-200 employees

https://www.skan.ai

H1B Sponsorship

Skan AI has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (1)

2022 (7)

2021 (2)