Crowd Cow · 2 days ago
Head of Marketing (Remote US or Seattle)
United States
Full-time
Remote
Director/Executive
$190K/yr - $210K/yr
8+ years exp
Maximize your interview chancesConsumer GoodsE-Commerce
No H1B
Hiring Manager
Dianne Shaffer
Insider Connection @Crowd Cow
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Responsibilities
Owns full Marketing P&L with a demonstrated ability to drive profitable growth
Own integrated marketing strategy, media mix and budget to deliver against Crowd Cow's business objectives and achieves growth goals
Lead and inspire a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability. This includes direct management of a lifecycle manager, content specialist, and graphic/UX designers.
Oversee all brand marketing functions, including brand strategy, content marketing and messaging, and creative development
Source & manage external marketing agencies to supplement internal resources and expertise.
Own marketing calendar, featuring a diverse range of weekly and seasonal events, product launches, and promotions.
Develop compelling creative briefs that capture the essence of Crowd Cow's products and guide the creation of impactful marketing campaigns across all channels.
Champion the stories of Crowd Cow's partner farms and ranches, translating their unique qualities and values into engaging content that resonates with consumers.
Stay abreast of industry best practices and emerging marketing technologies.
Qualification
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Required
Bachelor's degree in Marketing, Business, or a related field.
8+ years of experience in marketing, with at least 3+ years in a leadership role.
Proven experience in brand building and storytelling within the DTC or e-commerce space.
Warm, high-energy personality with excellent interpersonal skills.
Strong leadership and team management skills, with experience managing both internal teams and external agencies.
Exceptional storytelling and communication skills, with a demonstrated ability to craft compelling narratives and inspire action.
Strong understanding of digital marketing channels and best practices.
Proven ability to develop and execute effective creative briefs.
Excellent analytical skills and a data-driven mindset.
Passion for the Crowd Cow brand and mission.
Candidates must be eligible to legally work in the United States and visa sponsorship is not provided.
Preferred
MBA preferred.
Experience in the food industry is a plus.
Benefits
Medical, Dental, Vision Benefits
5 weeks of Paid Time Off annually
Company
Crowd Cow
Crowd Cow works with small family farms to let users choose their cow and their cut.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$25.28MKey Investors
MadronaFuel Capital
2019-11-18Series B· $15.13M
2018-12-13Pre Seed· $0.15M
2018-05-24Series A· $8M
Leadership Team
Joe Heitzeberg
Co-Founder & CEO
Ian McAllister
Chief Product Officer
Recent News
2024-03-02
2024-01-20
Company data provided by crunchbase
