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Company

Twinkl Educational Publishing · 4 hours ago

Head of Marketing - USA

Florida, United States

Full-time

Remote

Director/Executive

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EdTechEducation

Hiring Manager

Rob Wesley (Assoc CIPD)

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Responsibilities

Develop and implement a data-driven marketing strategy for the U.S. market, aligned with our growth ambitions.

Champion Twinkl's brand in the U.S., driving awareness, consideration, and preference among educators.

Manage in-country teams for social media and brand marketing, while receiving global support for other marketing disciplines to ensure a cohesive and comprehensive marketing strategy.

Identify and collaborate with the global team on growth strategies to optimize marketing funnel performance.

Identify and capitalise on thought leadership opportunities, establishing our brand as a trusted authority in the industry.

Oversee targeted product marketing campaigns to maximize user adoption and engagement with Twinkl's vast educational resources.

Craft a compelling social media strategy to build a strong online presence, drive consideration, and engage with all audiences.

Identify and engage in strategic brand partnerships in the U.S., working closely with the global team to enhance Twinkl's market presence and expand our reach within the education sector.

Work alongside global marketing teams to ensure cohesive and synergistic marketing efforts.

Collaborate with cross-functional teams, including product development, to align go-to-market strategies with overall business objectives.

Implement the global measurement framework to track campaign performance and ROI.

Manage the marketing budget for the US, ensuring efficient allocation of resources.

Analyze competitor marketing activities and identify opportunities to differentiate Twinkl's position in the U.S. market.

Communicate and report back on strategy and campaign performance and provide insights for future development.

Stay up-to-date on the latest marketing trends and technologies in the education sector.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing leadershipEdTech experienceBrand marketingData-driven marketingDigital marketing toolsProject managementSocial media managementMarketing analyticsStrategic thinking

Required

Demonstrable experience in a marketing leadership role, preferably within the EdTech or B2C space, with a strong emphasis on brand, product, and growth marketing.

Experience in building and leading high-performing marketing teams.

Strong understanding of the U.S. education market and the needs of educators and parents.

Proven experience in leading successful marketing campaigns and initiatives in a fast-paced environment.

Data-driven approach to marketing with a strong understanding of marketing metrics and analytics.

Experience with project management methodologies and a focus on delivering results.

Excellent communication and interpersonal skills, with the ability to work effectively across different teams and levels of the organization.

Demonstrated ability to think strategically and creatively to solve complex marketing challenges.

Proficiency in digital marketing tools and platforms, including social media management and analytics software.

Benefits

15 days of paid time off (PTO) annually. plus 13 federal holidays

Accrued paid sick leave

401K employer match through a Safe Harbor plan.

100% employer-funded healthcare plan (Blue Cross Blue Shield), with additional spouse and dependent contribution

Life insurance coverage fully funded by the employer.

Robust compensation and benefits package

Diversity, inclusion, and belonging. Our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech, and Working Parents.

Continuous Professional Development (CPD). Our ever-evolving program includes monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats, and mentoring.

Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.

Company

Twinkl Educational Publishing

Glassdoor

2.0

Trusted by teaching communities worldwide, Twinkl provides instant access to a complete range of teaching, planning and assessment materials to support learning from birth.

Founded in 2010