Axion Ray · 2 days ago

Head of Marketing

New York, NY

Full-time

Onsite

Director

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Responsibilities

Own and manage the marketing tech stack, including evaluating, integrating, and rolling-out new technology and tools as well as optimizing current solutions

Set the vision, build, and lead the Marketing team and foster our data-driven marketing culture.

Guide ongoing website expansion and continuous optimization

Responsible for the growth, quality, and continuous optimization of all paid digital channels, digital campaign performance, SEO, and digital conversion success

Develop, manage and maintain the marketing automation roadmap, integrations and workflows and drive continuous improvement

Guide data quality and data analytics strategy, infrastructure deployment, internal/external alignment and communications, reporting and marketing process governance

Collaborate with Marketing, Sales Development, Sales, and Sales Operations leaders to build programs that support our pipeline and revenue targets globally

Lead a dedicated marketing team by fostering a positive growth mindset for all

Qualification

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B2B Demand GenDigital MarketingMarketing OperationsData-Driven MarketingCustomer ExperienceLead GenerationMarketing TechnologyWeb AnalyticsAutomationABMBudget AllocationOrganization AlignmentLeadershipTeam BuildingCommunicationProblem SolvingCreativity

Required

Proven track record of leadership in B2B demand gen and digital marketing, marketing operations, or related growth marketing experience in high-growth, software-as-a-service (SaaS) companies

Team building and leadership experience

Data-driven marketing strategy, planning, budget allocation and organization alignment experience

Demonstrated passion for customer experience and engagement using data, insights, and creative instincts

Experience developing, executing, and measuring digital lead generation programs for B2B audiences and designing, implementing and managing lead management and routing systems

Deep understanding and successful management of a wide variety of marketing technology tools and platforms including web analytics, automation, lead routing, ABM, personalization, chat, etc.

Excellent communication capabilities, written and verbal

Strong bias to action with drive to succeed in a rapidly evolving, high growth environment