Definiti LLC · 18 hours ago
Head of Marketing
United States
Full-time
Remote
Director/Executive
5+ years exp
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Responsibilities
Develop and execute a comprehensive data-driven marketing strategy aligned with the company’s business goals, focusing on sales growth, client retention, and brand positioning and awareness that will expand our strategy for organic and M&A growth as well as becoming an employer of choice
Oversee brand positioning and ensure a consistent, compelling narrative across all communication channels, including building a formidable online presence
Build and manage an end-to-end digital presence, including SEO, that supports lead generation and nurture campaigns, and overall Financial Advisor relations
Develop content strategies that position the company as a thought leader
Assess, recommend, and manage external vendors, ensuring the right investments are made to accelerate marketing’s impact
Oversee the development and use of high-quality marketing content, including case studies, white papers, and webinars to engage potential clients, financial advisors and prospective partnerships
Partner closely with internal teams, including M&A, sales, client services, and executive leadership, to align marketing initiatives with business priorities
Monitor and analyze key marketing performance metrics (KPI’s), ensuring campaigns and actions are optimized for effectiveness and ROI
Represent at industry conferences and events to promote our brand and drive business development
Identify co-marketing opportunities with complementary vendor relationships and organizations
Qualification
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Required
Proven track record of leading lean marketing teams in a fast-paced, growth-oriented environment
Experience managing brand, PR, and digital marketing, including lead generation and content marketing
Strong strategic thinking, with the ability to translate business goals into actionable and measurable marketing plans
Exceptional leadership, verbal and written communication, and collaboration skills
Ability to assess and optimize the use of external marketing resources for maximum impact
High school diploma or GED required
Bachelor’s degree in Marketing, Business Administration, or a related field required
Minimum 5 years of well-rounded marketing experience to include building brand awareness, driving growth and expertise in digital, content and campaign management
Proficient in HubSpot or equivalent CRM
Proficient in Microsoft Office, including Teams & PowerPoint
Ability to build rapport with others remotely while working productively with limited in-person interaction
Have access to a reliable and consistently strong, high-speed internet connection suitable for remote work
Designate a quiet, and well-lit space free of as many distractions as possible
Be online and available to work during designated business hours in local time zone
Accustomed to using Microsoft Teams (or similar virtual-meeting applications) to meet with colleagues regularly on video and use the chat feature for quick communications
Accustomed with file-storage and file-sharing tools such as Microsoft SharePoint
Benefits
A virtual-first work philosophy
401(k) with up to 4% match
Flexible PTO allows you to take the time you need for wellness, vacations, and personal matters. We foster a trusting environment where employees manage their workloads responsibly. Time off doesn’t accrue.
10 paid holidays and 2 paid floating holidays
Paid Parental Leave
A variety of medical, dental and vision plan options including Definiti subsidized premiums
Company-paid life insurance and short-term disability insurance
Bonus plan eligibility
Company
Definiti LLC
From 401(k) plan design and administration, compliance and actuarial consulting, to pension outsourcing, recordkeeping and 3(16) fiduciary services, Definiti helps organizations deliver smart retirement solutions to their employees.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-02-02Acquired
Leadership Team
Kristin Tweed-Andreski
Chief Executive Officer
Tom Gaillard
Chief Executive Officer
Recent News
2024-02-23
Company data provided by crunchbase
