Halliday · 16 hours ago

Head of Marketing

United States

Full-time

Remote

Director/Executive

Maximize your interview chances

BlockchainGaming

H1B Sponsored

Insider Connection @Halliday

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Lead Growth Marketing Initiatives: Define and execute a comprehensive marketing strategy that positions Halliday as a thought leader in the blockchain and fintech sectors, focusing on both brand building and user acquisition.

Plan and Execute Industry Activations: Drive large-scale marketing activations at key Web3 and blockchain events (conferences, hackathons, developer summits) to elevate Halliday’s brand presence and establish us as an industry innovator.

Develop Compelling Content: Create and oversee the development of high-quality, technically informed content that showcases Halliday’s unique value proposition to developers, enterprises, and crypto enthusiasts.

Collaborate Across Teams: Work closely with Product, Engineering, and Sales teams to craft marketing materials that simplify complex technical concepts and demonstrate our solutions’ value.

Manage External Communications: Oversee Halliday’s external communications across various channels, including blogs, social media, email marketing, and event marketing, while maintaining brand consistency and voice.

Build Partnerships & Influence: Cultivate strong relationships with industry partners, influencers, and thought leaders to amplify Halliday’s reach and visibility within the crypto community.

Analyze & Optimize Marketing Performance: Monitor and analyze the performance of marketing campaigns, using data insights to continually refine strategies and improve ROI.

Coordinate Industry Engagement: Lead Halliday’s participation in key Web3 and blockchain events, ensuring we maintain a strong, consistent presence and engage meaningfully with the crypto community.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Growth MarketingBlockchain ExpertiseFintech ExpertiseEvent MarketingContent CreationData-Driven MarketingStartup Experience

Required

Versatile Marketing Leader: A generalist marketer with expertise in growth marketing, brand building, and establishing thought leadership within the blockchain and fintech space.

Blockchain & Fintech Expertise: Significant experience in marketing for blockchain, cryptocurrency, or fintech companies, with a deep understanding of Web3 technologies and trends.

Event Marketing Experience: Proven ability to plan and execute impactful marketing activations at major industry events, conferences, and summits, building strong brand presence and engagement.

Content & Communication Skills: Strong written and verbal communication skills, with experience crafting content that resonates with both technical and non-technical audiences.

Startup Mentality: Experience working in fast-paced, startup environments, with the ability to manage multiple projects and priorities while maintaining a high level of creativity and execution.

Data-Driven & Results-Oriented: A results-driven mindset, with experience in using data and insights to optimize marketing performance and drive measurable results.