Novonesis · 5 days ago
Head of Marketing
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Biotechnology Research
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Responsibilities
Working with Leadership to plan and implement short-, mid- and long-term strategy for the company including the use of forecasting, Long-Range Planning (LRP) and Product Lifecycle Management processes.
Managing Product Launch Strategy along with their Life Cycle Management.
Managing and reviewing SOPs to find areas to improve ease of workflow.
Approving expense reports for marketing employees.
Developing strategy and tactics to boost the company’s brand equity and drive traffic to our products. Channels will include the HCP, B2B, B2C, and Trade.
Deploying successful marketing campaigns from ideation to execution.
Developing various organic and paid acquisition channels.
Tracking and analyzing the performance of advertising campaigns, managing marketing budgets, and that all marketing material is in line with our brand identity.
Building and maintaining a strong and consistent brand through a wide variety of online and offline marketing channels.
Building and maintaining relationships between MBL and U.S. Distributors (Doctors Supplement Store, Kaerwell, Fullscripts (aka) Emerson and Natural Partners, and Amazon), to ensure brand equity is in line with goals and targets.
Building and maintaining relationships with Affiliate Accounts and provide support for optimal growth.
Monitoring cases submitted by sales and customer service regarding orders, fulfillment, shipping, etc. to evaluate areas of concern and plan for improvement.
Encouraging and building company culture and provide leadership for the company.
Qualification
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Required
Minimum 4-year Marketing degree: MBA is a plus.
5-10+ years of demonstrated leadership and vision in managing marketing teams.
Strong leadership skills.
Good understanding of healthcare, CPG, B2B, and Trade Sales and Marketing.
Good Finance acumen.
Experienced in managing forecasting, Long-Range Planning and Product Life Cycle Management processes.
Creates and manages multiple projects concurrently.
Work with multiple teams to ensure objectives are met on time.
Ability to excel in a fast-paced environment and to drive the business with a high sense of urgency.
Excellent presentation and organization skills.
Excellent interpersonal skills and a collaborative management style.
Excellent verbal, analytical, organizational, writing and presentation skills.
Team and goal oriented.
Ability to work independently, meet deadlines, and produce results.
Must be able to travel multiple times throughout the year.
Benefits
401(k) with up to a 9% company contribution
Minimum of 3 weeks vacation plus 12 holidays and 2 weeks of Wellness Time
Health, Dental, Vision & Life insurance
Healthcare savings account option with generous employer contribution
Employee assistance program
Parental leave
Tuition reimbursement
All benefits begin on your first day!
Company
Novonesis
At Novonesis, we believe solutions rooted in biology are key to tackling the challenges our world faces.