Dimond Connect · 17 hours ago

Head of Performance Marketing

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

Maximize your interview chances

Staffing & Recruiting

Insider Connection @Dimond Connect

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and execute a data-driven performance marketing strategy aligned with Relaxe’s overall business objectives.

Manage a budget of $500k+/month and demonstrate a proven track record of scaling brands from 7 to 8 figures profitably.

Lead a team of performance marketing specialists, providing guidance, setting deadlines, and establishing best practices.

Create and enforce clear KPIs to measure campaign performance and identify areas for optimization.

Manage communication with internal teams and direct reports.

Oversee influencer outreach and maintain strong relationships with marketing agencies.

Develop and implement post-purchase email and SMS flows to maximize customer lifetime value.

Conduct A/B tests to identify areas for improvement and document results effectively.

Optimize landing page conversion rates using tools like Pagefly or Replo.

Possess a strong background in writing and editing conversion copy.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance marketing strategyE-commerce marketingManaging ad spendConversion rate optimizationA/B testingShopify experienceDirect response marketingWriting conversion copyInfluencer outreachCustomer retention strategiesPost-purchase email flowsManaging agency relationshipsHigh-ticket items experienceWellness products experience