doola · 2 days ago

Head of Performance Marketing

New York, NY

Full-time

Remote

Director

5+ years exp

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Responsibilities

Own developing, executing, and implementing SEM digital marketing strategies, direct response campaigns, retargeting efforts, creative and landing page A/B tests, optimization to drive campaign efficiency and scale.

Identify Budget and track pacing on weekly, monthly, quarterly goals.

Lead the creative optimization utilizing best creative practices by channel, testing frameworks to drive more leads and delivery on marketing KPIs as defined by the campaign, channel & growth goals.

Deploy regular keyword research, ad creative refreshes across acquisition channels and provide guidance on the creation of assets for maximum appeal and performance.

Create and manage a scheduled workflow through all phases of campaign planning to execution.

Facilitate and drive launching new SEM marketing campaigns and test channels.

Assess campaign performance, identify new opportunities, and manage cost per acquisition targets.

Work with cross-functional teams, external agencies to execute SEM digital marketing campaigns and deliver insights.

Partner closely with our analytics team to measure effectiveness and to drive campaign efficiency and recommendations.

Collaborate with Marketers, Legal/Compliance to help drive success in cross-channel and performance marketing goals.

Coordinate production of high-quality marketing assets using a combination of internal resources and external vendors.

Proactively research and monitor (Fintech/Financial space) industry trends on a regular cadence to support the creative team in building new ad opportunities and drive performance goals.

Report overall channel performance on a weekly, monthly and quarterly basis.

Qualification

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SEMDigital marketingGoogle AdWordsResponsive Search AdsDynamic Search AdsWeb/Mobile App campaign measurementAttributionConsumer behavior analysisCost per acquisitionCampaign performance assessmentVendor managementProject managementDigital marketing asset productionAnalyticalInnovativeSelf-starterCooperativeFin-tech Industry ExperiencePassionateCustomer AcquisitionMarketing

Required

At least 5-8 years of SEM digital marketing experience (Fin-tech industry experience preferred)

Current and deep hands-on skills with all dynamic ad features in Google AdWords, including Responsive Search Ads and Dynamic Search Ads

Strong understanding of Web/Mobile App campaign measurement and attribution

Data driven and analytical, especially in assessing campaign performance, identifying consumer behavior, creative opportunities and managing cost per acquisition targets

Self-starter and innovative with a drive to build impactful campaigns

Ability to work both independently and co-operatively in a fast-paced environment

Previous experience managing external vendors

Experience handling multiple priorities, creative projects across marketing teams

Familiar with digital marketing asset production