Level Home Inc. · 16 hours ago

Head of Product Marketing, Smart Home

United States

Full-time

Remote

Senior Level, Lead/Staff

$160K/yr - $250K/yr

8+ years exp

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Responsibilities

Become an expert in Level’s products and value proposition while deeply understanding the customer and smart home product market across both consumer and commercial channels.

Ensure our value proposition and messaging differentiate our product portfolio in the marketplace, resonate with our target customers, and support our broader company vision and objectives.

Lead cross functional team to successfully launch new products across all go-to-market touchpoints.

Create messaging and positioning strategies that drive growth through brand and product awareness.

Identify and synthesize qualitative and quantitative customer feedback on products, develop a clear voice of the customer to internal stakeholders.

Have close collaboration with the product/engineering teams, marketing, and business partners to influence product roadmaps, sales targets, and sales effectiveness.

Work closely with demand gen team members to provide key messaging documents and guidance on in-market campaigns.

Lead pricing and promotional plans and decision-making process

Drive clear and consistent brand voice, messaging and positive customer experience from discovery through purchase, set up and daily use.

Refine our brand identity and accompanying guidelines so there is a consistent source of truth for brand assets and messaging + tone.

Qualification

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Product MarketingDemand GenerationProduct PositioningMarket ResearchCompetitive IntelligenceSmart Home TechnologyHardware Product LaunchesData-Driven Decision MakingVoice of the Customer