84 applicants

Company

Original Job Post

Picus Security · 2 days ago

Head of Product Marketing

United States

Full-time

Remote

Director

10+ years exp

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Cloud SecurityCyber Security

Growth Opportunities

Hiring Manager

Michael Fitzsimmons

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Responsibilities

Lead Product Marketing, define a category, and own every word of our message. Deliver crisp and differentiated positioning and messaging that continues to evolve alongside our platform and market position. Use industry shifts to our advantage, and position Picus as a thought leader.

Be an authority on the market. Stay up to date on market trends, competitive intelligence, and the cybersecurity landscape to identify areas for growth and keep the team on the bleeding edge of our competitive market.

Partner with Sales as a trusted advisor. Closely work with sales and technical teams to refine our value proposition. Ensure the delivery of high quality assets, training and partner content. Deliver sales enablement, sales plays and objection handling tools sets that motivate and arm our team to win.

Lead our Analyst Relations program and strategy. Work closely with product management and our CTO/Co-founder to deliver a vision that is recognized by key analysts and earns inclusion in upcoming publications.

Drive focus and understanding company-wide of our ICP and core differentiators. Champion our customer data and define our ICPs and personas. Empower Growth, SDR and Sales teams so they can target and operate cohesively.

Own Product Launch Strategy. Proactively plan and time our product launch roadmap to deliver timely and informed product announcements that keep Picus at the forefront of our market. Lead cross-functionally ensuring alignment and go-to-market success.

Mentor and lead a team: Act as a player-coach leading a small team responsible for Product Marketing, Analyst Relations (AR), Customer Marketing, and References to deliver core product marketing deliverables and offer clear goals and OKRs.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B CybersecurityProduct MarketingCybersecurity EcosystemAutomated PentestingBASEDR/XDRSIEMRVBMVulnerability ManagementManagement ExperienceSales EnablementSales LeadershipMarket AlignmentSales MotivationCustomer SuccessLaunch EnablementProduct EvangelismContent CreationProblem-SolvingCollaborationCommunicationPresentationStorytellingProactive

Required

10+ years of experience in B2B cybersecurity software product marketing

Deep understanding of the cybersecurity ecosystem, and specific expertise in some of these categories: automated pentesting, BAS, EDR/XDR, SIEM, RVBM, Vulnerability Management

Progressive growth over the course of your career, previous management experience and proven success in managing key initiatives

Demonstrated collaboration and alignment with product management to create messaging that resonates in the market

Experience working with sales leadership and technical teams to translate key differentiators into sales enablement outputs

Communication and presentation mastery that is easy to consume, and engages customers, prospects and sales teams. You can motivate sales teams and customer success with the latest launch enablement presentation with ease and gladly serve as the evangelist for our products

Very strong writing and storytelling skills, specifically the ability to distill complex product capabilities into a simple and compelling narrative that delivers on our unique value. Delivering comprehensive long form content

Proactive and inquisitive nature, with problem-solving skills that can lead teams through cybersecurity start-up challenges

Values and ethics that align with the Picus team

B.S. or equivalent experience