CharterUP · 13 hours ago

Head of Social Media and Content

United States

Full-time

Remote

Senior Level

5+ years exp

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Responsibilities

Lead Social Strategy: Develop, implement, and manage a cohesive social media strategy for CharterUP and its associated brands across platforms

Content Calendar & Execution: Oversee content briefing, calendar creation, scheduling, posting, and community engagement for all brand accounts.

Brand Synergy & Distinction: Ensure our brand retains its unique voice and visual identity across identified social platforms.

Collaboration: Work closely with the CMO, CEO and the executive team to effectively leverage social media for expansion into new geographies or the launch of vertically integrated product offerings.

Content Creation: Lead the production of engaging posts and graphics that align with each brand’s identity and audience preferences.

Measurement: Establish and track social media KPIs, providing regular updates and post-campaign insights to guide future efforts

Drive Video Content Strategy: Shape and execute a compelling video strategy optimized for social media platforms.

Performance Tracking: Report weekly on organic social efforts and KPIs like engagement and referral data.

Post-Campaign Analytics: Create detailed scorecards and reports to extract insights that inform future strategies.

Calendar Oversight: Maintain and optimize schedules to align with broader marketing and business objectives.

Qualification

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Social Media StrategyVideo ProductionContent CreationProject ManagementCollaboration Skills

Required

5+ Years of Experience: Proven success in executing strategies, branding and company social media management within/for organizations known for delivering impactful results.

Collaboration Skills: Strong ability to work cross-functionally and align diverse teams toward common goals.

Project Management: Adept at managing multiple projects and bringing structure to evolving processes.

Creative & Analytical: Eye for design and captivating visuals, paired with data-driven decision-making.

Communication Excellence: Outstanding verbal and written communication skills, open to feedback and collaboration.

Video Strategy Oversight: Skilled in overseeing video production and developing strategies tailored to social media platforms.