Head of Social Media Marketing @ Brook Hiddink | Jobright.ai
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Brook Hiddink ยท 16 hours ago

Head of Social Media Marketing

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Higher Education

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Responsibilities

Develop and implement a high-impact social media strategy across YouTube, Instagram, TikTok, and Snapchat.
Align marketing efforts with company revenue goals and new offer launches.
Design and refine systems and automations to optimize workflows and enhance content production.
Stay ahead of trends, platform updates, and best practices to outperform the competition.
Recruit, onboard, and lead a team of video editors and social media account managers.
Foster a results-driven team culture, balancing creative freedom with accountability.
Identify and remove bottlenecks to maximize team efficiency and output.
Provide mentorship and feedback to help your team consistently achieve and exceed performance goals.
Analyze data and create actionable reports to enhance engagement, reach, and ROI.
Establish and track KPIs like audience growth, engagement, post frequency, and conversions.
Leverage data to make real-time adjustments that drive results.
Step into tactical roles as needed, leveraging your expertise in video editing and social media management.
Assist with content creation, editing, or account operations during high-demand periods.
Work directly with company leadership to ensure brand consistency and integrate their input into campaigns.
Deliver regular updates on team performance, challenges, and opportunities for growth.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Social Media StrategyVideo EditingSocial Media ManagementData AnalysisKPI TrackingLow/No-Code SystemsWorkflow AutomationPerformance MonitoringTrend Analysis

Required

Proven experience as both a video editor and social media account manager.
Track record of growing social media accounts and creating high-performing content.
Deep understanding of social media algorithms, analytics tools, and platform best practices.
Expertise in low/no-code systems and workflow automation.
Strong organizational, communication, and problem-solving skills.

Benefits

Competitive Compensation
Creative Freedom
Career Growth
Flexible Environment

Company

Funding

Current Stage
Early Stage
Company data provided by crunchbase
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