Be an early applicantLess than 25 applicantsPosted by Agency

Company

HireTalent - Diversity Staffing & Recruiting Firm · 14 hours ago

Healthcare Marketing Communication Lead Analyst

United States

Contract

Remote

Mid Level

$32/hr - $32/hr

3+ years exp

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DeliveryHuman Resources

Hiring Manager

Alka Mathur

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Responsibilities

Work with internal and external partners to design assigned B2B content that generates reads, views, or listens and/or digital campaign creative that leads to sales inquiries

Build efficient campaign production schedules and manage to ensure timely, on budget completion from launch to final results

Write creative briefs and supporting documents, gather data as needed

Engage functional areas to produce and execute B2B campaigns, as needed

Works with media vendors on projects from inception to delivery, including trafficking

Assists in positioning, messages, and media mix planning

Assemble Campaign Experience Components in AEM (Adobe Experience Manager)

Finalize contact lists and send to various channel partners ahead of campaign go live

Works with Legal and Compliance to ensure materials are reviewed, approved, and state filed

Tracks and analyses results of marketing activities and share out reporting related information

Performs quality audits and checks to ensure accuracy of materials

Provides feedback and input to drive technical and process changes to improve results

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketingCampaign managementAdobe Experience ManagerMarketing technologyDigital campaign reportingProject managementInsurance experienceFinance experienceMarketoWrikeDemandbaseMicrosoft OfficeAdvanced Excel

Preferred

Bachelor’s degree or equivalent field or work experience

Minimum 3 years of experience in insurance or finance, preferably in B2B marketing or demand generation

Strong time and project management skills; ability to juggle and execute multiple projects

Previous experience leading work with internal or external creative agencies

Knowledge of marketing technology, digital campaign reporting and metrics

Demonstrated success partnering with cross-functional teams developing and executing marketing campaigns

Excellent oral and written communication skills; strong interpersonal skills

Knowledge of Microsoft Office suite - advanced Excel skills a plus

Experience with Adobe Experience Manager, Marketo, Wrike and/or Demand base a plus

Company

HireTalent - Diversity Staffing & Recruiting Firm

HireTalent is a certified Minority Business Enterprise (MBE) workforce solutions firm, specializing in securing the best talent fits in Executive/Retained Search, Direct Hire Placements, MSP, SOW, and nationwide hiring program management and support.

Founded in 1997

New York, New York, USA

501-1000 employees