99 applicants

Company

Salesforce · 2 hours ago

Heroku Lead Marketing Analyst

United States

Full-time

Remote

Mid Level

$128K/yr - $192K/yr

4+ years exp

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Artificial Intelligence (AI)Cloud Computing

Comp. & Benefits

H1B Sponsor Likely

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Responsibilities

You will generate insights (e.g., customer segmentation, retention analysis, behavioral personas and more) to cross-sell, upsell and nurture our customers. This requires acquiring and cleaning data from multiple sources, structuring and building data models, analyzing to generate insights and distributing those insights to business leaders.

You will be influential in how our marketing data is structured and stored

You grasp the overall context of your business and approach data analysis with a business-oriented mindset

You understand how to measure which business strategies are effective and which are not

You translate business challenges into an analytical plan; you think practically and creatively to craft quick, effective solutions to problems

You will develop relationships and collaborate with teams to understand business problems and create and implement an analytical plan

You are comfortable presenting and delivering insights to an executive audience

You will identify collaborators to build processes and data assets

You will partner with data engineers and marketing/sales to instrument, acquire, develop, and structure data assets that are critical to measuring the success of our business

You partner with stakeholders to establish success metrics

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data AnalysisSQLData VisualizationMarketing Data AnalysisData StorytellingData LakesCloud-based Data StorageTableauLookerGoogle AnalyticsPardotCRM AnalyticsTwilio

Required

4-6 years of demonstrated experience in data, marketing, or business analytics or a master’s degree in data science, statistics, applied mathematics, analytics or a related field, or equivalent alternative education, skills, and/or practical equivalent experience

Strong understanding of best practices for storing and organizing marketing data to ensure efficiency and scalability

Experience with relevant tools and technologies such as SQL, databases, data lakes, and cloud-based data storage solutions

Experience with data visualization tools like Tableau, Looker, or similar

Experience with marketing data (such as Google Analytics, Pardot, CRM Analytics, Twillio) and experience collaborating with marketing ops and/or revenue ops teams

Proficient in telling data stories in a wide range of formats, including slides, charts, and dashboards and can coherently articulate the business impact of your insights product

Benefits

Equal pay

Employee resource groups

Inclusive benefits

Company

Salesforce

Glassdoor

4.1

Salesforce is a cloud-based software company that provides customer relationship management software and applications.

Founded in 1999

San Francisco, California, USA

10,001+ employees

https://www.salesforce.com

H1B Sponsorship

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Trends of Total Sponsorships

2023 (1485)

2022 (1712)