Airbnb · 8 hours ago

Host Communications Strategy Lead

United States

Full-time

Remote

Senior Level, Lead/Staff

$155K/yr - $195K/yr

10+ years exp

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Comp. & Benefits

Insider Connection @Airbnb

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Own positioning and launch communications plans for new features, products and corporate/community updates.

Establish engagement and business goals for key announcements and campaigns. Work with analysts and data scientists to develop KPI and measurement frameworks.

Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution (including writing, creative, etc).

Identify key audiences and segments to focus on, and build plans that support these goals.

Work in partnership with owned one-way and two-way channel owners (Community Center, Resource Center, social, CX, email) to define editorial approach and messaging, then manage campaign-related feedback to the business to inform decision making

Develop proactive and reactive communications plans

Work with channel owners to report out on key reach and engagement metrics as well as relevant business metrics. Partner with the ops team to manage & distribute sentiment dashboards, both announcement-specific and ongoing.

Champion the community and user in all decisions

Oversee creative collaboration between product design, content strategy, community and marketing teams

Serve as both an individual contributor and a cross-functional leader

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Strategic communicationsEmail marketingCross-functional collaborationCommunity-driven business experienceCreative production managementTechnical writingProduct strategyUser insights synthesisPassion for Airbnb

Required

10+ years experience in marketing or communications, at a world class tech company or startup.

Best-in-class verbal and written communicator.

Strong writing background and editorial acumen a must.

Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives.

Ability to lead and drive initiatives across a matrixed organization, solve problems and influence cross-functional teams.

Experience managing through cross functional teams.

Versed in product strategy, design and development principles and processes.

Managed creative agencies and led creative production.

Conducted, synthesized and applied user insights, research and testing to marketing strategy.

Passion for Airbnb.