Avetta · 2 days ago
Inbound Marketing Specialist
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Enterprise SoftwareLogistics
Insider Connection @Avetta
Responsibilities
Develop and implement a comprehensive inbound marketing strategy to generate leads and drive conversions.
Manage the creation of engaging and bespoke content to help move customer segments through the marketing funnel.
Oversee email marketing campaigns, including newsletter distribution and lead nurturing programs, to engage with our audience and move them along the sales funnel.
Collaborate with the sales team to ensure alignment between marketing and sales objectives, and to optimize lead conversion.
Analyze and report on the performance of inbound marketing activities, using data to inform and adjust strategies as needed.
Manage inbound leads from review sites, maximizing our market perception.
Qualification
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Required
Bachelor’s degree in Marketing, Communications, Business, or a related field.
3+ years of experience in inbound marketing, preferably in a B2B SaaS environment.
Strong understanding of SEO, content marketing, email marketing, and social media strategies.
Proven track record of designing and executing successful inbound marketing campaigns.
Excellent written and verbal communication skills, with the ability to create compelling content for various audiences.
Proficiency in marketing automation and analytics tools (e.g., Marketo, Microsoft Office, Analytics).
Ability to work cross-functionally and collaborate with teams across the organization.
Strong analytical skills, with the ability to interpret data and make informed marketing decisions.
Company
Avetta
Avetta connects organizations with qualified suppliers, contractors, and vendors.
Funding
Current Stage
Late StageTotal Funding
$35MKey Investors
Welsh Carson Anderson & StoweNorwest Venture Partners
2024-04-02Acquired· by EQT
2019-02-14Private Equity· Undisclosed
2018-03-21Private Equity· Undisclosed
Leadership Team
Recent News
Globe Newswire
2024-05-08
2024-05-08
2024-04-26
Company data provided by crunchbase